Problem Statement
Children are often picky with choosing food, clothing, toys, activities, entertainment, and a myriad of other things, which is why it is so hard to make them do what they do not want to do. Brushing their teeth is one of such struggles, and parents are desperate to find a solution that would make their children brush their teeth without being forced or reprimanded for not behaving properly (English, 2018). Importantly, kids should love brushing their teeth so they can remember such a positive behavior for which they can be rewarded or praised. For children, operant conditioning is one of the tools for learning good behaviors, which means that teeth brushing should be a pleasant and comfortable experience (Cherry, 2020). It is crucial to find a safe and reliable product that parents can use in order to solve the problem of teeth brushing, and the proposed toothpaste can be of great value.
Solution to the Problem
The solution to the ongoing problem of teeth brushing is developing a fluoride toothpaste that tastes like chocolate, which is safe to swallow. Parents will find value in the product because choco-flavored toothpaste is something that can make the toothbrushing experience better for children who refuse to brush their teeth because of bad taste. In addition, there is an opportunity to study the demands of the market further and produce a complete range of kinds of toothpaste for children with different flavors, such as candy or marshmallows (Opeodu & Gbadebo, 2017). It is notable that the new product stands out from its competitors in the market because it will contain fluoride, which is absent in all chocolate-flavored toothpaste.
Value Proposition
The proposed product is unique because all choco-flavored toothpaste on the market does not contain fluoride. The proposed product will have fluoride, which is an important component. For children’s teeth, fluoride is important to fight decay and prevent build-up by making them more resistant to the influence of plaque bacteria and sugars in the month. In addition, in children aged six and younger, fluoride plays an essential role in the development of permanent teeth in the future, making it difficult to demineralize the teeth by disrupting the production of acids that are harmful (Abou Neel et al., 2016). Therefore, the toothpaste will have both good taste and valuable properties that are absent in chocolate-flavored oral hygiene available in the market. Customers should buy the product because it will solve the problem of parents forcing their children to brush their teeth and make the experience more pleasant. Besides, in case of success of choco-flavored toothpaste, the company can develop other products in the range, such as mouthwash and toothpaste of other flavors that children like.
References
Abou Neel, E. A., Aljabo, A., Strange, A., Ibrahim, S., Coathup, M., Young, A. M., Bozec, L., & Mudera, V. (2016). Demineralization-remineralization dynamics in teeth and bone.International Journal of Nanomedicine, 11, 4743-4763. Web.
Cherry, K. (2020). What is operant conditioning and does it work?Very Well Mind. Web.
English, R. (2018). How to (gently) get your child to brush their teeth.The Conversation. Web.
Opeodu, O. I., & Gbadebo, S. O. (2017). Factors influencing choice of oral hygiene products by dental patients in a Nigerian teaching hospital. Annals of Ibadan Postgraduate Medicine, 15(1), 51-56. PMID: 28970772.