How the Company Can Use IT to Increase Global Presence
The Coca Cola Company is already operating in the global market. However, it can use information technology to increase its presence in the global market based on the solution presented in the case. It is clear from the case presented that top managers need to use relevant theories to make the right decisions when introducing new technologies. The Coca-Cola Company can use Chaos Theory, as explained in the case to make the right decisions on how to embrace the right theories. The top managers need to understand that achieving the desired level of success in an organizational setting requires the use of emerging technologies. Using evidence-based research and relevant theories, it will be easy to determine the right technologies that can help in increasing its global presence. As Morden (2017) notes, such initiatives should not just focus on making the products available in the market but also ensure that the brand is known globally.
How the IT Solution for the Organization Might Apply to the Company
The IT solution presented can be applied to the Coca Cola as it seeks to increase its global market share despite the increasing competition in the market. The proposed solution identifies IT as an effective tool that a company can use to monitor and interpret the emerging trends in the market. This is one of the most important areas of management that the Coca Cola Company needs to focus on (Terry, 2015). Customers’ tastes and preferences in the beverage industry keep changing. This company needs to monitor and understand these changes to determine the most appropriate products that need to be offered. The top management unit will also need to understand these market changes to determine if it is appropriate to redefine the vision and mission of the company.
The Ability of the Implementation Plan to Work
I think the implementation plan will work if they follow it strictly and if they engage other stakeholders appropriately. According to Sindi and Roe (2017), it is critical for a plan to take into consideration the past and present factors within a given organization to achieve the desired level of success. It is clear that the plan suggested takes into consideration past and present issues of the firm in determining the right decision that needs to be made. It is also critical to ensure that such a plan is allowed to be flexible enough to accommodate future changes (Varbanova, 2013). For instance, an issue may arise such as inflation that was not factored in when developing the plan. The success of the plan will rely on its ability to adjust to such sudden changes in the external environment.
Suggestions for Improvements
The plan may help in addressing the issues identified in the case, but it may be necessary to make some improvements if it is to be implemented at the Coca Cola Company. One of the areas of improvement that may need to be considered is how the plan can be implemented in an environment where a company relies on partners to make its products available in the market. The Coca-Cola Company manufactures the syrups and concentrates and hands them over to its customers. It is the responsibility of these bottling companies to complete the last stage of diluting the concentrate and bottling the final product before delivering it to the market. It is necessary to find a way of involving these stakeholders when introducing change.
References
Morden, T. (2017). Principles of strategic management (3rd ed.). New York, NY: Taylor & Francis Group.
Sindi, S., & Roe, M. (2017). Strategic supply chain management: The development of a diagnostic model. Cham, Switzerland: Palgrave Macmillan.
Terry, B. (2015). Plastic-free: How I kicked the plastic habit and how you can too. New York, NY: Skyhorse Publishing.
Varbanova, L. (2013). Strategic management in the arts. New York, NY: Taylor & Francis Group.