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CoLinx, LLC Case Study

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Updated: Jul 6th, 2020

Overview of CoLinx, LLC Corporation

CoLinx, LLC is a company that deals in the discharge of logistics and e-commerce services. One exciting thing about the company is that it operates on a non-profit basis, having been established out of the partnership of four manufacturing companies. The company offers services to other companies to help them discharge their logistics, operations, as well as e-commerce functions. This reiterates the importance of logistics and e-commerce in positioning companies in the contemporary business environment.

Since its establishment, the company has greatly aided other companies in attaining efficiency of scale through improvement of service level operations in the companies.

Due to the nature of its establishment, CoLinx, LLC deals in the provision of a wide range of logistics services for companies, ranging from warehousing to temporary assembly, freight auditing, and export and import of goods. The company has built its reputation based on the establishment of a large warehouse in Tennessee (Coyle & Coyle, 2009).

Value proposition for the companies that are served by CoLinx, LLC

Efficiency in supply chain management for multiple companies

Fernie and Sparks (2009) and Halley and Beaulieu (2009) observed that one of the key trends in enhancement of competitive performance of firms is outsourcing logistic services as a way of cutting down on costs. As presented in the case, CoLinx, LLC is a company that was developed out of the initiative of a number of companies in the manufacturing industry in North America. The company sought to enhance efficiency in operations of other firm.

Supply chain management is a key area of operations for both manufacturing and distribution companies. Most companies that deal in manufacturing and distribution incur a lot of costs in terms of outsourcing for logistic services from other firms.

CoLinx, LLC is able to develop a single distributor base allowing it to easily sort out shipments and ease the shipment of like shipments to like destinations. It is critical to note that actual sharing of logistics costs is a reality for companies operating their supply chain under CoLinx, LLC (Coyle & Coyle, 2009).

CoLinx, LLC and the enhancement of e-commerce

Formulation of a company that discharges logistics and e-commerce services for a group of companies is one way of ensuring there is reduction in extreme costs that come from outsourcing various e-commerce and logistic firms to carry out such services for the manufacturing and distribution companies (Berger & Gattorna, 2001). One of the critical activities to note in the operations of CoLinx, LLC is its ability to link up manufacturers and distributors through the e-commerce platform.

Instead of individual companies developing their websites, a single website developed by CoLinx, LLC hosts a website that facilitates the flow of information from customers to the companies and vice-versa.

A standard format is used by the company to develop and manage the server. The relationship and the subsequent transactions between manufacturers and distributors on the e-commerce platform are fundamental in expansion of business opportunities for different companies. It is easy to make a system-to-system connection, thereby helping the companies cut down the cost of individually hosting operations on the internet.

Sustainability of CoLinx, LLC

The sustainability of operations by CoLinx, LLC is highly dependent on the rate and level at which the company can expand its capacity to discharge logistics services even as the companies expand their operations. This may mean an increase in the range of products that are dealt in by the companies. However, the mere fact that the company does not take part in direct transactions with customers minimizes the likelihood of confusion in its discharge of logistics services.


Berger, A. J., & Gattorna, J. L. (2001). Supply chain cybermastery. Aldershot: Gower Publishing.

Coyle, J. J., & Coyle, J. J. (2009). Supply chain management: A logistics perspective. Mason, OH: South-Western Cengage Learning.

Fernie, J., & Sparks, L. (2009). Logistics & retail management: Emerging issues and new challenges in the retail supply chain. London: Kogan Page Ltd.

Halley, A., & Beaulieu, M. (2009). Mastery of operational competencies in the context of supply chain management. Supply Chain Management: An International Journal, 14(1), 49-63.

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