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Outline of the Company
Mophie is one of the best-known battery case manufacturers. The company operates in North America and prospers due to its advantageous innovations. Its products are mainly accessories for mobile devices, the majority of which are smartphones. They are phone cases with additional elements and batteries that allow smartphones to work longer.
The company exists for almost ten years already and even cooperates with Apple Inc. Its products have a unique style, as the design of their devices is successfully combined with software and hardware, and are available in more than 100 countries. Mophie operates not only in the US; it entered the market in China as well.
Today, Mophie is widely recognized due to its Juice Pack, which is “the first-ever mobile battery case certified by Apple Inc, and space pack, the world’s first rechargeable battery case with local built-in storage” (“The Top Selling Mobile Battery Case” par. 1).
Juice Pack Powerstation Duo allows charging Apple devices for four times in no time. It is made for iPod, iPhone, and iPad. Thus, with its help, the iOS device gains more power. Except for that, it consists of soft-touch finish and metal complements and has a Micro USB charging cable (“Mophie Juice Pack Powerstation Duo” par. 3). The product can be found in two colors: black and white. Juice Pack Powerstation Duo provides an opportunity to charge two devices simultaneously, which is its peculiarity. The battery can be easily recharged and used immediately after that. Moreover, it is sold with a one year warranty, which means that the technical support can be received from the manufacturer.
Juice Pack Powerstation Duo is made for the individuals who use Apple devices at work or/and in everyday life regardless of their age, gender, and status. The device is mostly targeted at individuals who are constantly on the road and have no opportunity to charge their smartphones. It can be used by travelers, as they often have no electricity, and their phones may turn off when an accident happens.
The product can be bought by parents to make sure that their children are always available. Businessmen also are likely to use it, as they use their devices very actively and often miss the moment when the battery discharges. Many individuals from 14 to 25 use Juice Pack Powerstation Duo, as they tend to use their devices all day long. Moreover, those who prefer Apple products will use this product, as the company recommends (Gurman par. 3).
30 Second Commercial
Juice Pack Powerstation Duo has a range of benefits in comparison with other products with similar functions:
- Ultra-fast charging of 2 devices at the same time;
- Switch “between a 500mAh, 1A and 2.1A charges” (“Mophie Juice Pack” par. 1);
- Indicators that show how much power is left;
- Has 6,000 mAh battery;
- Is just a little bit larger than a smartphone and weighs 7.05 oz.;
- Available in two colors (white and black);
- Charges the majority of smartphone devices four times (“Mophie Powerstation Duo” par. 5).
Questions made on the basis of the sales submarine include the following ones:
- Does your smartphone work long enough? (Bonding & Rapport)
- Do you have any problems while charging your devices? (Bonding & Rapport)
- May I help you to choose the charging device? (Up-front Contracts)
- Would you like to try a Juice Pack? (Up-front Contracts)
- May I show you the best Juice Pack we have? (Up-front Contracts)
- How can I help you? (Pain)
- What do you expect from this device? (Pain)
- How many devices do you need to charge? (Pain)
- What price is preferable for you? (Budget)
- Would you like to try a better but more expensive device? (Budget)
- Why do you need this device? (Decision)
- Which iOS devices will you charge? (Decision)
- How would you like to pay? (Decision)
- What color would you prefer black or white? (Fulfillment)
- Would you like to receive the warranty? (Fulfillment)
- Do you need any additional accessories? (Fulfillment)
- Do you want the device to be delivered? (Post-Sell)
- Would you like someone else to come for the device? (Post-Sell) (“Sandler Submarine”).
On the official Apple site, the customer satisfaction rates regarding Juice Pack Powerstation Duo can be seen. The clients graded the device, giving it points from 1 to 5. The average mark turned out to be 3.5, which is decent for the product of this price level. The majority of the comments are positive; the clients underline the benefits of the product and encourage others to try it. The results of this assessment are given in Diagram 1.
As Juice Pack is used to charge the devices, its battery is to be rather capacious. The comparing of Apple and mophie batteries was made to see what advantages the product has. From the results that can be seen in Diagram 2, it occurs to be clear that it is possible to charge an iPad for 50% and charge an iPad or an iPhone 4 times with the help of Juice Pack Powerstation Duo.
Gurman, Mark. Review: Mophie Powerstation Duo Charger, a Must Have for Mobile iOS Device Users. 2012. Web.
Mophie Juice Pack 2015. Web.
Mophie Juice Pack Powerstation Duo 2012. Web.
Mophie Powerstation Duo 2015.
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Sandler Submarine n.d. Web.
The Top Selling Mobile Battery Case 2015. Web.