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In a certain communications firm, just as it is in many modern firms, there is a protocol followed in passing information form the junior employees to the top business managers. A new intern approached the top manager’s secretary and requested an appointment with the manager to discuss a project to send money via mobile phones.
Since no such technology had existed before, the secretary promised to make arrangements but never informed the manager. She considered the intern would have nothing much to offer the company. After all, he was there to learn. One month later, a major competitor launches a plan to send money via mobile phone and pays the same intern millions of shillings for the idea.
Since, then the communication’s company annual returns are barely quarter of what its competitors realize. The company had lost a project worth millions due to an appropriate communication procedure (Lee and Thill 113).
Many companies overlook the use of proper communication in enabling the company realize its goals. The kind of communication that is often pronounced is that from the top management to the employees but not vice-versa. Business managers should be keen not only to ensure their decisions are implemented as per their desires, but to also ensure the employees are free to discuss any company information with them.
In the example above, there was definitely a procedure to ensure the business manager’s decisions are implemented but no clear forum existed to ensure the company’s employees express their views as relates its endeavors.
The essence of this presentation is to elaborate the importance of a two way business communications procedure and offer advice on the alternative strategies that can be used to achieve this (Rodriques 303).
Functions of business manager
In order to understand how the two way communications model can be utilized effectively, it is important to comprehend the roles of the business manager in the organization. First on the list is controlling. The business manger manager is charged with the responsibility of determining the limits of the actions of the employees and ensuring they dedicate sufficient efforts to the realization of the company goals.
Secondly, the business manager plays the leading role in the organization. He/she supervises the activities of the employees and ensures the management’s authority is felt in the day to day running of the organization. Thirdly, he is charge of organizing and planning in the company.
He sets the goals and comes up with the appropriate strategies to realize them. He also distributes the various duties amongst the employees depending on their abilities for optimal utilization of the available resources.
Qualifications of a business manager
The academic qualifications necessary for such a post include courses that train one on cost analysis, accounts auditing and managerial functions in an organization. Presently, an MBA is the most recognized course that would impart these skills.
However, business mangers should not just be managers; rather they should be leaders who understand how to motivate their staff on the appropriate ways to achieve the company’s goals. Leaders have the ability to make employees work voluntarily
Importance of business communication
The fact that a company possesses the best talents in the industry does not in itself guarantee success. How knowledge is managed within the organization will determine the results that they post. Proper communication ensures the roles or tasks of each and every individual in the organization are well understood for efficient delivery.
If business managers convey the wrong message to their employees, different results from those anticipated will be realized. Through proper communication, the company is able to understand its employees and in the process devise the most appropriate ways to ensure these employees are motivated (Guffey and Almonte 255).
Moreover, proper communication skills ensure the company, under the stewardship of the business manager, can tap on the innovative ideas of its employees since they are the people on the ground. Creating a free communication environment ensures the information flow to and from the business manger is resourceful.
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Fostering effective business communication
Companies can exploit all the different forms of communication to ensure they are in touch with proper conveyance of communication. The most effective is the verbal communications. Business managers should organize forums in which they meet with all their employees and deliberate on the company’s future.
Here, the top management should explain their plans while the employees should be allowed to air their views and offer new ideas. All agreements and decisions reached should be pinned on the notices for all to see (Gopal 55).
In addition, there should be a suggestion box for the business manager that could help raise issues that cannot be addressed by an employee for fear of contract termination. Companies like Google Inc. can attribute their success to proper business communication skills.
Every company seeks to realize its goals while incurring the minimum costs possible. Mistakes that cost it millions due to inefficient communication procedures can therefore not be tolerated.
To ensure this, companies should ensure they hire employees with effective communications skills such as interpersonal skills and ability to work as a team. This supplemented with open communication channels with the least possible huddles will ensure the company realizes its goals more effectively.
Gopal, Namita. Business communication. Toronto: New Age International, 2009. Print.
Guffey, Ellen, and Almonte, Richard. Essentials of Business Communication. New York: Cenage Learning, 2009. Print.
Lee, Courtland, and Thill, John. Business communication today. New York: Pearson Prentice Hall, 2004. Print.
Rodriques, Martin. Effective business communication. New York, Effective Publishing Company, 1992