Literature Reviewteam Roles and Responsibilities
- Expanding Product Awareness;
- Attracting new Clientele;
- Customizing products to meet the customers requirement;
- Provide more distribution channels to facilitate easy access of products by customers;
- Handling customer complains;
- Collecting Feedback;
- Analyzing customer feedback;
- Reporting monthly targets;
- Improving customer relation;
- Rigorous social network advertizing;
- Creating the firm website and making our products available online;
- Increase the general sales volume by 20% (from 100,000 units to 120,000 units).
Resources required
Long term projections
- Advertising budget;
- Branded company vehicles to increase brand awareness;
- New packaging for the products to suit the current competitive market;
- Creating a website.
Short term requirements
- Monthly operation expenses;
- Media advertising coverage;
- Temporary Market Research Group(3 qualified members);
- Promotional materials.
Prioritizing and scheduling
- Offering the best features in the market.
- Selling the products at a relatively affordable prices.
- Availing the products in time to the various selling points.
- Increasing the product awareness through promotion.
The marketing mix:
- price;
- place;
- promotion;
- product.
Monitoring and Valuation Methods
All teams are delegated the responsibility of monitoring and evaluating their performance.
Team effectiveness regarding the specific tasks
- Auditing product performance;
- Control of the marketing plan;
- Establishing the team targets for the sales representatives;
- Providing corrective course of action on;
- Comparing real performance to the set targets;
- Computing the variance;
- Compiling monthly reports;
- Tying marketing costs to new business generated.
Sales
- Working to meet the monthly targets and the overall company goals;
- Optimizing on the resources while minimizing on the costs;
- Recording daily sales;
- Track all telephone calls;
- Tracking email marketing performance.
Website visits
- Measure the impact of social media on overall sales;
- Tracking the success of social media;
- Getting direct feedback from the larger market;
- Respond to all questions and comments on the web pages.
Customer Relationship Management (CRM) provider
- Our goal is to contract affordable and effective Customer Relationship Manager Providers with user friendly applications.
- Procedure for acquiring the best CRM provider.
- Understanding CRM.
- Listing the requirements.
- Outlining the objectives.
- Short listing the CRM providers and Players.
- Invite the providers for a meeting to discuss.
- Agenda; Business Outlay for customized CRM.
- Compare and negotiate the cost ($2,000).
- Deploy the winning company and setting the timeline.
System Execution
The following steps will be followed to ensure full implementation of the CRM program.
System Implementation steps
- Contracting the software developer;
- Licensing and meeting all legal requirements;
- Software development;
- Project management and communication;
- Data migration;
- Training and supporting teams on the software usage.
Timing of email shots
- Sending emails twice a month with variations on the offer to the Business clientele at midday from Tuesday, Wednesday and Thursday (from 11am to 3pm).
- Emailing the consumers once a week with different variations on Friday, Saturday and Sunday evening (from 5pm-8pm).
Legal requirements for email marketing
- Confirming the return address.
- Including the true physical address.
- Providing the unsubscribe feature.
- Import lists of purchased addresses that have a valid permission.
- Getting consent to send marketing mails using the three methods Opt-outs, opt-ins and soft opt-ins.
- Provide information in all marketing emails sent.
- Avoiding unsolicited content.
- Providing information before consent.
