KRAFT food is one of the most successful food companies in the world, and it has attributed its remarkable success in the business to its effective management and leadership functions. The leadership function in the company has devised an effective mission statement. It states that the company is committed to help their customers eat good food and sustain a better living.
The mission statement is simple, and straight to the point, which makes it quite effective in sending the message home to the human assets that work to actualize its claim. The employees in the company get acquainted with the mission statement immediately they join the company, to ensure they put the necessary efforts to actualize the sentiments of the mission statement.
The company has managed to live up to the mission statement over the years by providing its customers with quality food products. The quality services offered by the company add value to their products. The mission statement acts as the pillar of the company in terms of giving the management an objective to steer KRAFT Food towards success (KRAFT Foods Group, Inc., 2013).
How the mission statement acts as a guide for internal efficiencies
The values attached to the mission statement of KRAFT Foods act as a guide to become more efficient and successful. This includes the efficiency in performance of the employees affiliated to the company, the production of quality products, and becoming responsible on the part of the management.
The mission statement advocates for the human assets in the company to be innovative in their work to produce quality products that satisfy the needs of the customers. Quality and safety of the products and services offered in the company should be held paramount by the management. The management puts emphasis on gaining customers’ high-level respect and maintaining integrity in the production process of the different food products offered.
The mission statement also calls for the members of the organization to practice openness with the customers, especially when they enquire on the health of the foods offered. The mission statement calls for the company to enhance its integrity to earn trust from its customers across the world. This means that the mission statement is the main reference point for the espoused values enforced by the management in the company (KRAFT, 2013).
How the company can change its internal efforts based on the mission statement
The mission statement has a big influence on the espoused values in the company. The statement can be used to improve positive organization culture change. To actualize this, the management should develop values geared toward pioneering a taskforce with self-efficacy.
This can change the internal efforts of the company because the employees will not require constant monitoring. Developing responsible and efficient human asset base calls for the organizational culture to be revised. The provisions of the mission statement to streamline the behavior of the employees can also change the internal efforts of the company.
The employees should be motivated to work towards enhancing the quality of the products, and the services provided by the company. The KRAFT Food Company has maintained quality and integrity over the years, and following the objectives set in the mission statement will push the company further into success. The company should shape its values to win large market shares in different regions across the world (Kraft Food Service, 2013).
References
KRAFT. (2013). KRAFT foods Group Reports Third Quarter 2013 Results. Web.
KRAFT Foods Group, Inc. (2013). Web.
Kraft Food Service. (2013). About Kraft Food service. Web.