The main contribution of Apply to the world of personal computing has been in its capacity of developing both the aesthetic as well as functional capacity of personal computing devices. What you have to understand is that products such as the iPhone and the tablet PC were not created exclusively by Apple.
Their overall design, usability and unique functionality were all based off previous iterations of said devices by companies such as Microsoft who had developed the first tablet PC and Sony Ericsson that had created the first touch screen based mobile phone (Apple Inc. SWOT Analysis, 1-9).
By introducing greater aesthetic qualities (i.e. the sleek and modern look and feel of many of today’s Apple products), making the devices more user friendly (i.e. the simplified touch screen based method of interaction of the iPhone and iPad) and ensuring a far greater degree of increased functionality through user introduced programs (i.e. the development of the Apple App Store)
Apple has forever changed the “face” of the personal computing industry by increasing consumer demand for aesthetically pleasing products whose internal functionality can be customized based on a user’s preference without the process being overly complicated (Apple Inc. SWOT Analysis, 1-9).
In examining the case of Microsoft’s contributions to the personal computing industry, what must first be noted is the sheer proliferation of the Window’s operating system in many of today’s personal computing devices. The reason behind this is due to the fact that Microsoft was in effect able to develop a software infrastructure that was not only easier and more convenient for people to use but it was also compatible with a vast range of computer products thus making it one of the best choices in regards to operating systems for a computer.
Combined with the fact that its suite of office programs are currently the best within the software industry today makes the contributions of the company to personal computing invaluable in terms of the sheer level of convenience consumers derive from utilizing the company’s products.
Analysis of the Text
Purpose
When reading and examining the text its overall purpose can be clearly and succinctly derived without any measure of clarification needed since the paragraphs go straight to the heart of the topic.
Other Purpose
Another purpose of this piece would have to be an examination of how consumer tastes these days have changed to incorporate not only functionality and convenience but the aesthetic quality of the personal computing device that they are buying.
Intended Audience
When reading the piece it is actually quite difficult to relate as to whom the text is actually addressing. It is generalized to the extent that it can seemingly address a wide variety of potential demographics.
Changing Audiences
If I were to write the essay for an audience such as those within the technology industry, I would utilize terms and examples that such individuals would be aware of thus increasing the overall rate of the text being understood and internalized.
Changes to Implement
If I had to change the work to fit a different genre or medium I would definitely target the expressions and descriptions first and change them in such a way as to fit the new genre or medium.
Academic English
When examining my writing I can definitely state that it follows the necessary rigors of academic English and as such I would not change it in any way.
Works Cited
“Apple Inc. SWOT Analysis.” Apple Computer, Inc. SWOT Analysis (2012): 1-9. Business Source Premier. Web.