Recent Developments in the Attraction Market
As mankind continues to socialise, the need to ensure continuity and interaction has created a series of ties that has made the process continuous across the globe. Basically, the interaction has become an instrumental part for exchanging ideas through hospitality, cultural events, festivals, and tourism. The benefits of the interaction process have expanded as the interaction level become global due to shared values, cultural exchange, and new business opportunities to the parties interacting during these events. The recent developments in the attraction market are music museum, Dismaland art exhibition, Indiana art festival, Girona Park, Gotherburg Park, and casino.
These attractions are supported by services such as private chatter flights, music, special shows, and concert themes. The main socio-cultural products are entertainment, lotteries, and cultural interaction among others. The other products such as edge walk, red rocket, and night lighting offer entertainment satisfaction to tourists. These products are non-tangible since tourists only pay for the entertainment experience without having to personally own any of the products after making payments. Basically, tourists only pay for the services of using these products without having to assume ownership (Winchester, 2006).
Role of Events within the Attraction Offer
Promoting the Attraction product and Promotional Mix
The brand of the community is presented in the most attractive way with simple but clear messages of pleasant experiences in the museums, parks, festivals, and exhibitions. The touch points include the affordable prices, private entertainment, one-on-one conversation with the agents, and the unique experience of accommodation services. At the centre of each event, a potential client can have different entertainment plans with different packages to cover for the different tastes and preferences within and without the local culture (Shimp, 2007). Such plans are classified as regular or premium, depending on the bundle chosen by an individual. The regular alternative enables tourists to reduce expenses due to pooled services. Upon selection of a tour package, a potential tourist is able to request for a special tour guide.
Communication is characterised by integration of different channels of encoding and decoding information between parties involved. The communication channels may be multiple or singular, depending on the nature of information and complexity of the interaction process. With the rapid modernization, the use of technology and information system within the tourism industry is necessary in increasing market catchments.
The industry has quickly embraced the e-marketing strategies to be at par with other industries. The most common e-marketing platforms in the industry include social media, the internet, and cable television. Besides, the event tickets are significant tools for self advertising that targeted different classes of clients. Social media has played a central part in the liberalization of communication across the industry.
The players in this industry communicate and use internet to interact with customers and promote several products and services (Yan, Myers, & Wang, 2012). Currently, the industry is characterised by presence of a common form of interaction, irrespective of language, social, cultural, and other barriers of communication. As a result, the process has assumed a unique culture and interaction between parties involved. Due to the entry of technological advancement in the world today, internet has been the most common means of product and service promotion within the industry.
Resources and Services offer within an Attraction to Event Managers Seeking Services and Venues
This social media advertisement application (television) is capable of reaching the audience targeted, irrespective of the distance involved. Besides, visual media messages have become effective in passing information to the audience while enabling companies to track information flow and other dynamics of encoding and decoding messages. Therefore, when effective messaging, planning, and general objectivity aspects are observed, it is possible to implement different messaging strategies without any hitch. This level of effectiveness can be achieved through building viable brand awareness in different campaign messages to influence higher level of acceptance over a period of time. Besides, the message branding strategy should be customised to appeal to the high level customers and business associates (Hakala, Svensson, & Vincze, 2012).
Recommendations and conclusion
There is need to increase the scope of operations through strategic and innovative ideas of tourism service delivery to customers. There is also need to provide efficient, cost effective, and comprehensive tourism logistics services to customers (Shimp, 2007). This may be achieved through complete synchronization for different tour packages to different regions within the targeted location. In order to succeed with this plan, excellent marketing and other promotional activities should be balanced to ensure that customers have high confidence, which is a recipe for continuous brand loyalty.
Besides improved logistics system, there is need to introduce o improve the current green services. The notable green practices in the current lodgings include paperless services, solar water heaters, natural air fans, underground floor heating system from natural solar, and energy saver bulbs. Besides, the bathrooms are fitted with water saver flashers and showers. The hotel rooms are well lit because of large windows. Thus, electricity for lighting is only used at night. However, the swimming pools in the hotels should be heated by a green energy source (Sharp, Riebe, & Dawes, 2002).
References
Hakala, U., Svensson, J., & Vincze, Z. (2012). Consumer-based brand equity and top- of-mind awareness: a cross-country analysis. Journal of Product & Brand Management, 21(6), 439-451. Web.
Sharp, B., Riebe, E., & Dawes, J. (2002). A marketing economy of scale-big brands lose less of their customer base than small brands, Marketing Bulletin Journal, 13(1),1-8. Web.
Shimp, T. (2007). Advertising, promotion, and other aspects of integrated marketing communications. Mason, Ohio: Thomson South-Western. Web.
Winchester, M. (2006). Positive and negative brand beliefs and brand defection/uptake. European Journal of Marketing, 42(6), 553-570. Web.
Yan, R., Myers, A., & Wang, J. (2012). Price strategy, information sharing, and firm performance in a market channel with a dominant retailer. Journal of Product & Brand Management, 21(6), 475-485. Web.