This journal is creatively and intentionally designed to tackle the dynamic nature of event planning as a profession. It presents the reader with a vivid insight into the changes in the profession as well as the future expectations in the industry. The article presents the reader with step by step approaches of how one can easily turn an ordinary joint into the most remarkable and best conference facility provider. Event planning is closely tied to the tourism industry, and this journal tries to analyze the existing relationship between these distinct disciplines. Thus, the journal brings out the relationship between event planning and the hospitality industry and how to make remarkable achievements in both professions.
An outstanding feature of this magazine is that it also highlights different special events giving various examples. It contains articles on various types of special events with varying complexity levels. The complexity of special events, as depicted in the journal, is the most dynamic aspect in event planning. This is unlike other ordinary events which might take rather conventional methods; special events are usually dictated by the individual values of the involved parties. Some special events may turn out to be lengthy and lavish while others are kept simple, short, and cheap.
The journal also discusses current traits and trends in event planning and hospitality industries. For instance, the impact of technology has been highlighted at length. The essence of other issues such as incentives, advertisement, social networking and service outsourcing on successful event planning has also been dealt with at length in this journal, and each of the factor’s impact and effect on the overall event planning and tourism is discussed thus broadening the readers’ mind at the same time.
One such captivating trend relating to event planning in this article is the emerging trait where event organizing companies partner up with different specialists to offer the best facilities to their clients. This is called collaborative event planning. Most event organizing companies have intensified efforts to make their centers one-stop shops to cater for all their client needs. They thus try to link up and jointly work with specialized providers of specific services needed to successfully execute an event.
An example is given of Seventy Event Media Group Company that that offers event planning and management services in India. Initially, as of 2011, the company could only offer outside catering and accommodation facilities. However, the management realized that weddings involved entertainment, fashion, and photography. The management subsequently realized that it could efficiently provide all these necessities on its own.
Therefore, the company identified some of the leading designers and photography companies as well as entertainment providers with whom a contract was signed. They were also required to offer their services at subsidized rates. Since the company has many and regular customer patterns, the outsourced service providers realized increased sales, unlike when working as individual enterprises. Before any client order is accepted, all the necessary departments meet and deliberate on availability of the requirements before a final reply is send back. The company thus sufficiently plans to ensure client satisfaction and comfort. Efficient event planning has therefore made Seventy Event Media Group Company, one of the largest wedding organizers in India.
The final part of the journal is all about expectations in the event planning industry. This part assesses the future impacts of technology and livelihoods that may subsequently affect the industry. Thus, it is an all-round journal that touches on all aspects of event planning, which could be of great value to event managers and business people venturing into planning as well as researchers.