Consumer behavior is a multidimensional phenomenon that proficiently influences the business competence and productivity within a marketplace. In a study by Gokhale, Mishra, and Veluchamy (2021), the researchers focus on assessing the significant factors that influence the purchasing decision among the clientele of luxurious cars. It is an initiative that enhances the restructuring of the marketing strategies. The establishment of competitive advantages fostered the intensification in acquiring significant market share. The main economic issues within the mainframe enshrine pricing, social spectrum, style, performance index, fuel optimization, brand, space, and safety that influence patronage. Primarily, the concept of buyers’ intention is a framework encompassing an interplay of distinct entities to steer satisfaction.
Statement of the Problem
Globalization steered by technological advancement rendered the increase in professionalism and strategic management aspect. Saudi Arabia is one of the Asian countries with a remarkably high economic growth percentage due to the oil-based enterprise improving the flow of monetary resources (Al-Fattah, 2020). The study of the interdependent relationship between computerization, paradigm shift in the consumer purchasing pattern, and the Saudi Arabian organizational culture attributes the significance of product diversification and brand positioning.
Objectives of the Study
- To assess the evolutionary consumer behavioral pattern in Saudi Arabia.
- To evaluate the business cultural practices in Saudi Arabia.
- To determine the contribution of technological advancement on enterprise development in Saudi Arabia.
- To establish the values of interdependent relationship between purchasing behavior among Saudi Arabian customers and significant enterprise competitive advantage.
Research Questions
- What is the evolutionary consumer behavioral pattern in Saudi Arabia?
- What are the business cultural practices in Saudi Arabia?
- What is the contribution of technological advancement on enterprise development in Saudi Arabia?
- What is the value of interdependent relationship between purchasing behavior among Saudi Arabian customers and significant enterprise competitive advantage? (Ansari, 2019)
Literature Review
Impact of Social Media on Business
The competence of an organization depends on the effective monitoring and control of progressing business operations. The dynamic business operations that enhance competitive advantage engulf planning, analysis, implementation, and control. On the one hand, the structural approach in brand positioning gears the development of competitive advantages at the organization (Ansari, 2019). On the other hand, using an unstructured aspect involves a lack of definitive business goals and objectives. Therefore, the absence of concise enterprise objectives limits a company’s efficiency incompetent service delivery (Alomari, Maqableh, Salah, Alshaketheep, & abu Jray, 2020). In this case, the disparate approach poses a challenge in boosting the firm’s competence than a structured approach in trademarking (Nguyen, 2019). Apart from establishing a corporation’s identity, brand marketing initiatives render a definitive solution to utilizing the strategic management of an organization.
Impact of Social Media on Consumers
Primarily, consumer behavioral study is a multidimensional phenomenon that involves the coordinative efforts between the entrepreneurs and the customers. In this case, companies focus on restructuring the marketing initiatives such as branding to enhance the recognition and the alteration of purchasing decisions (Hesham, Riadh, & Sihem, 2021). Different factors such as sustainable financing and the advent of the Coronavirus pandemic posed an imminent impact on the living quotient and spending among the personnel. According to Gokhale et al. (2021), the clients’ purchasing decision depends on the pricing and income of their counterparts. As a result, it is the responsibility of the management team to identify the needs and wants of the consumers to elevate the satisfactory essence of the involved parties.
Over the decades, technological advancement intensified the quality of business competition and management plans. In this case, a significant percentage of enterprises focus on the essence of incorporating strategies that elevate productivity and customer service experience (Ansari, 2019). Another factor that attributes to the prominent aspect of innovation enshrines the emergence of a well-informed consumer baseline. Artificial intelligence is the key solution to the contemporary challenges encountered during service delivery (Sheth, 2020). According to researchers, it is crucial for relevant stakeholders to incorporate approaches that integrate the computerized tool with discrete distribution statistical formulas to enhance the performance across the organization (Shilling & Celner, 2021). There is a profound interdependent relationship between purchasing behavior and the cultural structure of a company.
Impact of Social Media on Customer Relationships
Business ethics is a multifaceted phenomenon that enshrines the ability to uphold authenticity and clarity in the decision-making process in an entity. One of the critical issues that threaten a firm’s performance level is copying the enterprise strategies from other companies (Razi, Sarabdeen, Tamrin, & Kijas, 2019). The lack of authenticity leads to unsustainable organizational culture hence negatively affecting competence (Kačerauskas, 2019). Copying corporate strategies from another company is an unsustainable approach because it faces incompetence and inefficiency from the conflicting goals. Due to competitors’ copying policies, ethical issues in business management engulf inherent issues such as conflicting business goals and poor management (Tausif & Haque, 2019). The future of a business lies in establishing definitive goals such as the expected profit margin within one financial year.
Different organizations utilize various approaches in solving challenges encountered within the corporation. One of the institutions that demand the participation of the employees in establishing alternative aspects is the entertainment industry. The enterprise faces an additional ethical issue of poor leadership due to the employees’ conflicting ideologies (Hutchinson, 2017). Although the establishment acquires technological resources, the management lacks insight regarding optimal and sustainable utilization to enhance its operations.
Impact of Social Media on Organization’s Sales and Employee-Customer Relations
Social media communicates with customers through different channels of interactions, such as Instagram, Facebook, LinkedIn, and Twitter. The intensified interconnectivity fosters significant impact on engagement between organizations and clients. Optimal feedback from consumers through reviews renders the profound identification of buyers’ needs. The platforms affect sales based on the increased competence in product development and sales from global baseline. It is important to assess consumer behavioral patterns cause of the trickle-down effect of the profitability margin. The use of a structured perspective over an unstructured appeal contributes to creating a sustainable competitive advantage (Mukwarami & Tengeh, 2017). The fabric phenomenon in trademarking is a tool in any organization since it contributes to developing crucial concepts in competence.
One of the proficiencies geared by the initiative involves both internal and external administration of the operations. The intrinsically based governing operations encompass stimulators and inspirational acts, verification tools for the planned activities, and promoting efficient employee relations (Lurie, Keusch, & Dzau, 2021). The extrinsic-based operations enshrine the strategic placement of the identity architecture, an indicator of the business’s growth objectives and its communication strategy (Nguyen, 2019). Brand positioning is a pillar to the development of strategic management of an organization due to the integration of internal and external directorial tools.
Research Methodology
Introduction
The methodology involves the integration of primary and secondary information to affirm the study’s objectives. The key variables within the construct encompass design, target population, sample size, sampling technique, data collection, and analysis. It is crucial to assess the distinct frameworks that foster significant impact of social media to consumer purchasing behavior in Saudi Arabia. The main responsibility across the business entities enshrines prominent consideration of the evolutionary human societies.
Research Design
The researcher will use exploratory exploration based on survey design. The tools of data collection comprise structured questionnaires. The study will prominently utilize qualitative and quantitative analysis of the gathered insights from different respondents. Information will be unperturbed from different organizations in Saudi Arabia’s capital city, Riyadh. It is an initiative that fosters the affirmation of research objectives during the investigation. Data will be analyzed and presented using tables and graphs under the spectral view of descriptive statistical scrutiny.
Target Population
The target population encompasses the dwellers and entrepreneurs in Saudi Arabia facing prominent competition. It is the responsibility of business owners to identify the major factors influencing social media effect on consumer purchasing behavior in Riyadh. Riyadh is the capital city of Saudi Arabia is one of the most populous regions with at least 7.6 million residents. In this case, there is optimal opportunities among the entities on intersectionality of information sharing and the evolution of customers’ needs.
Sampling Technique
The researcher will use random stratified sampling technique to alleviate bias and enhance the distribution of questionnaires across the Riyadh city. The first step involves dividing regions into distinct strata then indiscriminately choose the areas of collecting data. The approach attributes to necessity of a pilot study to establish the major outlier concerning the efficiency of the information gathering tools. The researcher focuses on boosting the relevance of the practice based on targeting a sample size of 100 respondents from the various segments.
Data Collection
Data will be collected from four different sects within Riyadh city using questionnaires and interview questions. The researcher will employ an assistant to play the role of guiding respondents during the exercise. It is an approach that intensifies profound effect upon the utilization of the tools with minimal poorly used tools. Another major outlier to be incorporated is a pilot study to enhance coherence regarding affirmation of the effectiveness of practice. The researcher intends to exploit test-retest method to ensure the consistency in response system from individuals.
Data Analysis
Social media significantly influences consumer purchasing behavior in Saudi Arabia. The key data analysis technique involves qualitative and quantitative approaches to enhance articulation of key aspects from distinct respondents. The researcher intends to exploit SPSS software to derive insights concerning interdependent variables. ANOVA will be used to measure the independent and dependent components. Apart from the dynamic elements, the researcher will utilize descriptive statistics to assess the phenomenal ideologies and constructs.
Ethical Consideration
The ethics of carrying out this research will highly be put into consideration through various means. To ensure ethics to the literature of other authors, articles, books and journals, the researcher has documented the references as part of the appendix. Before collection of primary data, the researcher will collect a letter from the relevant department as an approval that the researcher can collect the information courtesy of the institution. In the field, the researcher will ensure that the structured questionnaires allow for the respondents’ confidentiality through signings and filling in of personal details. Moreover, the questionnaires will be structured in a way that the age is to be filled in order to acknowledge there was total consideration of age differential and gender consideration as well.
References
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Tausif, M. R., & Haque, M. I. (2019). Changing market scenario of automobile sector in Saudi Arabia. International Journal of Innovative Technology and Exploring Engineering, 8(9), 1-8.