The modern business world is characterized by the tendency towards globalization and fostering of international trade relations between states. At the same time, numerous regions of the world have different peculiarities and are at different stages of economic growth. That is why the fair trade incentive is introduced to assist developing nations in their further development. It presupposes providing beneficial trading conditions for particular countries to support their economies and help their products to enter the international market (“About us,” n.d.). Nowadays we could observe the appearance of such fair trade products as bananas, coffee, cocoa, textile, cotton, etc. However, the practice still remains disputable because of its nature and contradictory character. For this reason, it is critical to investigate this incentive and peoples attitude to it to determine its perspectives and opportunities for growth.
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Thus, the primary aim of the study is to collect data regarding fair trade and peoples attitude to it. One should realize the fact that the success of any campaign depends on its attractiveness to the target audience and its image among customers. That is why the collection of relevant data about consumers choices, their preferences and ideas is fundamental for determining the current state of fair trade and its perspectives. A survey is one of the most efficient approaches that might help to conduct this research (Olsen, 2011). In this regard, the pivotal aim of the created survey is the acquisition of both qualitative and quantitative information regarding consumers choices of fair trade products, attitude to their price, quality, nature, etc. The expected number of respondents is 30. It could help to achieve the increased credibility of findings and data saturation.
The above-mentioned survey is designed in the way that helps to collect all essential information related to choices. As it is crucial to determine quantitative demographical data about individuals, questions about their age and average income are introduced. Moreover, qualitative data about attitudes, factors impacting the choice, peculiarities of the price, etc. is collected through specific questions added to the survey. For this reason, it becomes a potent tool that could help to investigate the issue of fair trade and the way people living in developed states take it.
Altogether, the designed survey should be distributed among 30 customers disregarding their social status or income to collect relevant data related to the fair trade incentive. It could help to create the basis for further discussion and improve the comprehension of the issue.
About us. (n.d.). Web.
Olsen, W. (2011). Data collection: Key debates and methods in social research. New York, NY: SAGE Publications.