Introduction
The corporate social responsibility (CSR) report is a documented statement of the actions taken in the community relations field or where the organization’s interests meet the stakeholders’ interests. According to Idowu and Filho, these reported actions and initiatives can be discussed as a way to respond to the stakeholders’ interests by following the principles of sustainability (Idowu and Filho 21-22).
From this point, it is important for the organization to develop and present the CSR report because it should address the stakeholders concerning sustainable performance, focus on environmental issues, and develop responsibility. Thus, the important purpose of the CSR report is to inform stakeholders about the organization’s contributions to the idea of sustainability. The importance of the CSR report can be discussed with references to Abu Dhabi National Oil Company (ADNOC) and Emirates Airline’s approaches to corporate social responsibility.
Contributions of ADNOC to CSR and Sustainability
ADNOC’s priorities in corporate social responsibility are the response to the community’s interests and environmental protection. In the CSR reports, ADNOC usually provides information on the policies and actions performed to improve the working conditions for employees, on the achievements in reducing the negative impact on the environment, on the changes in the economic impact on the community, and on the aspects of operations.
- ADNOC focuses on contributing to employment diversity and providing employees with educational and training opportunities.
- ADNOC’s strategies to reduce its negative impact on the environment are constantly progressing. The 2011 CSR report (“ADNOC CSR Report 2011”) mentions numbers like the 76% reduction in hydrocarbons. ADNOC discusses the strategy associated with environmental sustainability principles as ecologically sensitive.
- The next contribution is associated with the community’s economic development and with the local suppliers’ continuous support.
- ADNOC sponsors a variety of community social projects and develops public awareness campaigns.
Emirates Airline’s Contributions to CSR and Sustainability
Emirates Airlines is focused on contributing to CSR and sustainability as part of the organization’s mission because the company’s goal is to develop an environmentally friendly organization whose progress is closely associated with technological development and the idea of sustainability. From this perspective, Emirates Airlines concentrates on developing an effective, constantly improving CSR program. The main points of the CSR program and associated contributions are the following:
- Emirates Airlines focuses on environmental protection and orients to smarter planes, which have been developed using advanced technologies to save fuel and reduce emissions.
- The company uses only sophisticated engines to respond to modern trends in technological development. These engines are friendly to the environment because they provide less noise and emissions.
- The organization is oriented to effective waste recycling, which contributes to preserving the natural balance of the community’s environment (“Emirates Airline: The Environment”).
- Emirates Airlines also contributes to the community’s social development and focuses on sponsorship activities to promote the ideals of a healthy lifestyle. It supports sports events, cultural development, and global arts projects.
Thus, ADNOC and Emirates Airline’s contributions to corporate social responsibility and the idea of sustainability are obvious, and they are presented in the annual CSR reports to inform the stakeholders about the companies’ progress in the field.
Works Cited
ADNOC CSR Report 2011. Web.
Emirates Airline: The Environment. 2013. Web.
Idowu, Samuel, and Walter Leal Filho. Global Practices of Corporate Social Responsibility. USA: Springer, 2008. Print.