To study available economic opportunities for a business venture that deals with affordable housing, one will have to use both qualitative and quantitative approaches. The chances to explore all possible factors that may affect the economic growth of the business can be deemed as the key rationale for the specified choice.
Quantitative research, in turn, will demand to focus on quantitative relationships between variables. For instance, the correlation between the changes in the rent price and the levels of customer loyalty can be drawn in order to outline a financial strategy. As a result, a more coherent approach toward running the organization can be designed; particularly, a framework for handling risks can be created successfully. Furthermore, mixed research needs to be introduced into the context of the case. Representing a combination of the qualitative and quantitative analysis types, the specified approach helps embrace every possible factor that may affect the business.
Research Proposal
Literature Review
An overview of the Dubai real estate market will reveal that its supply pipeline can be described as rather active (Dubai real estate market overview 2016). Therefore, the specified environment offers numerous opportunities for developing an efficient supply chain and introducing a cost-efficient management framework (Christersson, Vimpari & Junnila 2015). Ne opportunities can be pursued once the principles of lean management and sustainable use of resources are utilized (Somani & Minde 2017).
It should be noted that the current UAE real estate market environment may turn out to be quite competitive. A recent report indicates that providing affordable housing is becoming increasingly popular in the UAE (Bhat 2017). Similarly, the adoption of the Six Sigma principles as the means of improving quality and reducing the expenses for raw materials, supply chain management, etc., will have to be regarded as a necessity (Dakhli, Lafhaj & Bos 2016). However, the Value Adding Management (VAM) technique will also have to be utilized to increase the profit margins and ensure the sustainability of the business (Voordt et al. 2016).
Research Objective
The goal of the study is, therefore, to define the essential characteristics of the target market and buyers’ behaviors. Furthermore, a quantitative analysis of the efficacy of possible financial strategies will have to be carried out. Thus, the key risks of the target market and the opportunities that can be pursued in it will be identified. Furthermore, the implications of the study will help design an efficient marketing strategy and outline the elements of the future promotion campaign for the specified project.
Research Questions
This research seeks to answer the following questions:
- What behaviors do Asian customers tend to develop in the UAE real estate market?
- What economic, cultural, financial, and social factors affect the choices of the target demographics in the UAE real estate market?
- How does the introduction of discounts and other financial opportunities affect the target audience’s behavior in the UAE real estate market?
- What marketing strategies can be used to attract Asian customers in the environment of the UAE real estate market?
By answering the specified questions, one will be able to outline an appropriate strategy for thriving in the UAE real estate market
Reference List
Bhat, 2017, ‘Why buying real estate in a down market is a good bet,’ Khaleej Times. Web.
Christenson, M, Vimpari, J & Junnila, S 2015, ‘Assessment of the financial potential of real estate energy efficiency investments: a discounted cash flow approach,’ Sustainable Cities and Society, vol. 18, no. 1, pp. 66-73.
Dakhla, Z, Lafhaj, Z & Bos, 2016, ‘Experiencing Lean Six Sigma in the French residential construction: setting effective performance indicators to address client satisfaction,’ International Journal of Lean Six Sigma, vol. 7, no. 4, pp. 346-368.
Dubai real estate market overview. 2016. Web.
Somani, A & Minde, P 2017, ‘Lean waste assessment and blueprint for the elimination of waste through lean digital method,’ International Research Journal of Engineering and Technology (IRJET), vol. 4, no. 7, pp. 116-119.
Voordt, TVD, Jensen, PA, Hoendervanger, JG & Bergsma, F 2016, ’Value Adding Management (VAM) of buildings and facility services in four steps’, Corporate Real Estate Journal, vol. 6, no. 1, pp. 42-56.