The processes of knowledge creation and knowledge acquisition are associated with a positive impact on business and the emergence of unique and useful ideas. To improve knowledge processes in an organization, it is important to create a creative working environment and empower employees to seek specific information sources. For example, modern social media presents a platform that offers a variety of business opportunities. To learn about the rapidly changing customer preferences, a company may organize a questionnaire with the key points about time, frequency, and challenges of shopping. By imagining what a potential client wants, it is possible to prepare the corresponding products and services that would be demanded. In creative problem-solving in business, the key idea is to anticipate customer expectations rather than just meeting them.
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Accordingly, the knowledge creation process may be improved by motivating managers to adopt the thinking style of innovators. They are to be stimulated to reconsider the accepted ways and design new ones to attract and retain more customers. Depending on a particular product, attention should be paid to demographic, individual, and pressure factors faced by a target population, while employees also need proper incentives to resolve problems and shape new knowledge creatively. For example, it is known that creativity reduces with age, and previously learned issues largely identify new solutions. Therefore, one may suggest that a team of creative knowledge developers should be composed of people with rich experience, intrinsic motivation, and self-confidence. At the same time, debates and discussions are necessary to reveal the gaps and opportunities based on critical appraisals since people with different yet reasoned views are more likely to come up with the best decisions.