Introduction
The evolution of computer brought a significant transformation in the speed, sound and lighting within the film and videography industry. In the Carlsberg commercial, there is a fast transition between scenes, which keeps the viewers entertained while passing the message. Although the lighting and voice tracks are lower than in recent movies, the commercial showcases expertise in changing from high-velocity scenes to slow motions and light control for non-verbal communication.
Ad Analysis
The opening scene applies a combination of speed and slow-motion techniques to contrast the speeding car and the ongoing talk between the man and the lady inside the bar. One of the advances in the world of film and videography is the ability to control speed beyond natural expectations to communicate with the audience. The fast and furious approach displays the man’s energy, prowess, and strength.
Conversely, the snail-pace exaggerates the romantic conversation between the two. The speeding guy enters and approaches their table, and the woman, noting that he is her new boyfriend, disses the gentleman. The director’s focal point shifts from the approaching gent to the initial man, leaving viewers feeling sorry for the latter.
However, he has the last laugh after lying that the lady is her sister. The lighting refocuses on the two men as they make acquaintance. The shifting focal points through lighting elaborates on the prudent solution. A voice then states that it does not always have to end with a plan B because there is always a “C” for Carlsberg.
The advert ends with its Carlsberg lebo as the trio enjoy a drink together. The cinematic transition in the video is top-notch, with perfect editing that develops from one scene to the next. The motion elicits emotions from the different shifts, showing that Carlsberg brings the best out of every odd situation.
Conclusion
The creativity is evident in the arrangement and organization of the short film. The interception of the trio by the person saying there is always a “c” allows consumers to associate Carlsberg with the happy moment that the three have in the end. Thus, what appeared as a dilemma at the beginning of the advertisement is easily solved with a Carlsberg drink.