As it would be observed, modern technology has brought certain advantages to the current human generation in all aspects of life. Communication sector is indeed one of the major beneficiaries of this outstanding transition.
One really can’t be wrong to imagine the immense wonders which the modern technology has brought into our lives as something out of this world however, it is a reality we should come into terms with and embrace all the times to improve and better our lives. The business world is noted to have improved greatly of late in the wake of new media, especially through the internet (Paul,2006).
Social media sites such as Facebook and Twitter are some of the most common interaction sites that continue to enjoy massive usage by modern population groups. The following is a summary of how these social media sites, especially the Facebook can help in promoting my business.
Apart from being a giant online socializing site, booming with the biggest number of members and daily users, Facebook is indeed the most cherished social site in the world (Rostow, 2009). The site has played a significant role in bringing together families, friends and associates across the world thus helping to narrow the gaps that had been created by distance.
People are able to chat live and exchange images and other content through the social site, in a manner that makes them feel too close to each other no matter the distance existing between each other. In this case, Facebook would be my priority in the ways I would use to promote my business.
This really can be a very significant approach as far as my business is concerned, since users will be able to see my products and make the necessary decisions about acquiring them. According to Chaffey (2006), a good entrepreneur needs to change with the times and this is what keeps me ahead in business.
Ever since its launching, Facebook has been through a lot of modifications as far as its functionality is concerned and currently, data capture through the site has been made easier. In this case, it would be easy for me to upload images and sounds on the media site along with my other advertisements hoping to reach large numbers of would be customers within a very short time.
I would also use blogs and videos to convey full messages to avoid leaving users hanging about my products. To strengthen my business position, I would also opt to make use of Twitter since most of my target market would frequently follow this upcoming microsite. However, in this era where technology seems to be in the heart of everyone, there is no doubt that most of my competitors would also Tweet.
In this regard, I would apply the concept of uniqueness by doing things differently and in a manner that would be certain to make my products recognizable by my target among other competitor products. This would depend largely on the approach I use to approach my target and the style through which I put my advertisements on the sites; they just ought to be presentable and captivating to the market needs of the users.
According to Bennett (2006), modern concepts such as Podcasts, You Tube Videos, and iPhone applications are much convenient in promoting my business and they are a perfect fit for my target market since they are currently in use in almost every part of the world.
The market rate for iPhone applications is inexplicable in the modern world considering the high rate by which the Smartphone is thriving across the world markets (Keith and Babb, 2011). Most of my competitors use You tube and Podcasts but they rarely use iPhone and thus, I have a big potential of using the application in getting past my rivals in the market.
Most of my competitor sites are well-designed but they are not tailored to meet the current market trends. In other words, the sites are not up to the current expectations required to convince the modern generation who think, sleep, and even walk technology.
References
Bennett, W.L. (2006). New media power. Contesting media power, 12 (4), 17-37.
Chaffey, D. (2006). E-business and E-commerce Management: Strategy, Implementation and Practice. New York: Financial Times/Prentice Hall.
Keith, M.J. and Babb, JS. (2011). The Role of Mobile Self-Efficacy in the Adoption of Location-Based Applications: An iPhone Experiment. New York. IEEE.
Paul, P. (2005). Marketing on the Internet. Journal of Consumer Marketing, 13 (4), 27-39.
Rostow, W.W. (2009). The stages of economic growth. The Economic History Review, 12 (1), 1-16.