Based on the information from Google Trends, the UK and New Zealand experienced varied overall demand for swimsuits and scarves due to the differences in location and consumer interest. For instance, Figure 1 shows how the overall demand in New Zealand was relatively stable throughout the years. For the United Kingdom (see Figure 2), the overall demand was not stable and mostly resembled a sinusoid. Accordingly, the strength of such a relationship can be outlined as limited because of the challenges related to adhering to weather and climate in the UK. On the other hand, across New Zealand, Sophie and Andy might have a chance to attain similar numbers and maintain a stable demand for both swimsuits and scarves.
Therefore, the market demand is stronger in New Zealand because the local population does not show any specific season-related preferences, but their UK counterparts are mostly interested in scarves during December and swimsuits during April. The implication of this finding is that the market in New Zealand seems to be stronger based on the number of months when the overall demand is almost identical and does not display any significant variation. Lately, the demand for swimsuits has increased in both New Zealand and the United Kingdom, hinting at the need for a strategy based on selling more swimsuits.
The recommendation for FabricsCo is to focus on the production of swimsuits, as the market demand for this product has grown continually in both the United Kingdom and New Zealand over the course of the past decade. As for the demand for scarves, it seems to be a seasonal product, forcing Sophie and Andy to disregard it unless the overall demand grows drastically due to climate change or any other particular phenomenon.