Developing User Personas for the Tabtouch App Report (Assessment)

Developing User Personas

Persona One

Clover the Perfectionist Name: Clover Gonzales Occupation: Computer Programming Student	Biography She is in her early twenties and is just starting in the field of computer programming. She is now taking her first computer programming class. Her routine consists of attending classes, participating in extracurricular activities such as betting, and spending time with her family, friends, and other loved ones. The financing of her education and her day-to-day costs, as well as maintaining a high academic standing, are her primary worries. Because of this, she is a frequent customer of the ABC Library, where she completes her coursework and checks out the necessary resources for her studies. That is also the reason persona one might use the Tabtouch App.
Demands Communication with a group of like-minded people (for example, chat with those who participate in betting). Belonging to a certain social group (for example, to a better community). Self-realization in a new field (success in betting); Learning new things (learning winning strategies on the Tabtouch App). The need for material prosperity (the prospect of earning money on the Tabtouch App).	Values & Objectives Increase in income: An important principle of value creation is the understanding of the Tabtouch App of how products or services can help this client increase revenue since its goal is organic growth and increased turnover. Personal growth: Attract more money by learning new activities with the Tabtouch App (Boyce et al., 2018). Comfort: The decision to choose betting applications is based on greater ease of use and higher quality of service.
Pain points Technical disadvantages: the need to work on a small screen, high phone charge consumption, the need for a large amount of memory, and the need for constant Internet access (Kim et al., 2019). She worries about the security of her personal data.
Computers Usage: Experience: Proficient The most common applications are for social networking, word processing, spreadsheets, Google, and programming in Python. Stack Overflow, Google, Instagram, and Twitter are some of my favorite websites. Hours online each week: 50 Works out of the Library Device for computing: a MacBook Air	Goals Assess, design, and develop computer hardware and software systems, as well as maintain them. Computer processors, printed circuit boards, and network systems all need to be designed, developed, and tested. Find solutions to issues or resolve concerns that have been raised about the computer’s hardware or software, and contribute to the development of new computer technology.

Persona Two

Richie, the Professional Name: Richie Mins Occupation: A Librarian at the ABC Library	Biography Richie Mins has been employed as a librarian at the ABC Library for more than five years. He is skilled in the process of digitizing library materials and is also adept at utilizing the computer system used by ABC Library to classify and manage the various resources that are available in the library. His primary objective is to compile an inventory of all of the materials being checked out of the library, in addition to assisting other customers with their inquiries. Stability, user-friendliness, and adaptability in the system are at the top of his priority list since he needs it to effortlessly accommodate his obligations.
Demands Respect, recognition in society, and personal success. Material comfort. Availability of employment or occupation that brings income but is not physically difficult. The need to acquire new knowledge to prevent the development of senile memory problems. Development of intellectual abilities. The feeling of being a part of society and a separate social group (Lee et al., 2020). The need for recognition of success and decent self-esteem.	Values & Objectives Economy: reducing hobby costs. Effectiveness: This is the optimization of the type of activity, the unification of processes that allow him to receive both income and pleasure (Jang et al., 2019). Reducing financial risks: A person is focused not only on earning income and reducing expenses but also thinks about the likelihood of various factors affecting their income and expenses.
Pain points Finds some applications convoluted and complicated with infinite content. Has a bad attitude towards complicated technologies
Computers Usage: Experience: Proficient The most common applications include word processing, spreadsheets, and social networking. Google, Facebook, Instagram, Twitter, and Goodreads are some of my favorite websites. Hours online each week: 50 Works out of the Library Computer: Windows Computer Not very tech-smart, but familiar with managing many forms of technology Attends classes online Make use of his laptop to engage in routine internet activities every day.	Goals Assess, design, and develop computer hardware and software systems, as well as maintain them. Computer processors, printed circuit boards, and network systems all need to be designed, developed, and tested. Find solutions to issues or resolve concerns that have been raised about the computer’s hardware or software, and contribute to the development of new computer technology.

User Journey Map: Suitability for the Tabtouch App

Persona One

Persona One is suitable for using the Tabtouch App for a number of reasons. First, her young age correlates with spending a considerable amount of time on the phone, allowing her to use the app more. Secondly, her computer and programming experience will aid her in understanding the interface and following the instructions present in the app (McCracken et al., 2019). Thirdly, she is a student in need of additional income, both for completing her studies and for additional purchases. By using the Tabtouch App, she will be able to acquire additional spending power.

Persona Two

Persona two is suitable for using the Tabtouch app as well. His level of technological proficiency is lower, but it is on a high enough level to be capable of navigating the app. Being at the age of 40, the man is also in the suitable target demographic to take an interest in betting and other activities connected with competitive sports (Goh & Romainoor, 2019). The Large interface and the simple design will make the transition from computer use to mobile apps easier.

References

Boyce, R. D., Ragueneau-Majlessi, I., Yu, J., Tay-Sontheimer, J., Kinsella, C., Chou, E., Brochhausen, M., Judkins, J., Gufford, B. T., Pinkleton, B. E., Cooney, R., Paine, M. F., & McCune, J. S. (2018). Developing User Personas to Aid in the Design of a User-Centered Natural Product-Drug Interaction Information Resource for Researchers.AMIA Annual Symposium Proceedings, 2018, 279–287. Web.

Goh, C. H., & Romainoor, N. H. (2019). User Goals, Behaviours and Attitudes: Developing Web User Personas of Art and Design Students.Art and Design Review, 07(01), 1–9. Web.

Jang, Y.-S., Yoo, R.-H., & Lee, J.-H. (2019). Developing User Persona Based on the Factors of Visitor Recreation Activities in Hongneung Experimental Forest.Journal of People, Plants, and Environment, 22(5), 525–539. Web.

Kim, E., Yoon, J., Kwon, J., Liaw, T., & Agogino, A. M. (2019). From Innocent Irene to Parental Patrick: Framing User Characteristics and Personas to Design for Cybersecurity.Proceedings of the Design Society: International Conference on Engineering Design, 1(1), 1773–1782. Web.

Lee, M., Kwahk, J., Han, S. H., Jeong, D., Park, K., Oh, S., & Chae, G. (2020). Developing personas & use cases with user survey data: A study on the millennials’ media usage.Journal of Retailing and Consumer Services, 54, 102051. Web.

McCracken, I., de la Harpeand, R., & Ruvo, M. D. (2019). Developing Dementia Personas for User Centered Architectural Design Considerations in Non-specialized Contexts.Communications in Computer and Information Science, 48–61. Web.