The article, “Digital Marketing and the Potential for Financial Growth of Small and Medium-Sized Businesses,” is about how digital marketing is increasingly crucial for identifying, attracting, and retaining clients in an e-commerce environment, especially for small businesses. The article remarks on how a small business could use digital marketing techniques to reach a worldwide audience in a way that is cheap, sustainable, and quantitative. The article emphasizes how small businesses can reach the individuals they want by using digital marketing, where scalability becomes possible, and the business’s influence can expand well beyond the locality (Mitreva et al. 12).
The article highlights the significance of comprehending Search Engine Optimization (SEO) and why it is essential to make a company stand out from rivals by having its name appear first in Internet searches for prospective consumers.
I like this article since, in recent years, digital marketing has become one of the most frequently used contemporary terms. Digital marketing is a trending topic, and studies show that it is the ideal method for business growth. I say this because digital marketing has grown to be a broad term that encompasses all marketing avenues and techniques one might utilize to market goods or services on the Internet and through electronic devices like TVs, cell phones, and electronic billboards (Mitreva et al. 14). Compared to traditional marketing, I see digital marketing as a new endeavor that necessitates new approaches involving customers and comprehending how individuals behave. In my opinion, digital marketing encompasses a wide range of channels that may be further broken down into online marketing initiatives and offline advertisements.
This article relates to my major because as a business student I take classes in digital marketing to develop the skills necessary to leverage the Internet and computing technology for marketing objectives. One of the critical lessons from reading this article is that a balanced strategy for digital marketing involves identifying the two objectives a company must attain, which are attracting visitors and turning visitors into leads. Study or data-driven empathy can also be employed to explore the interest of the business audience. Businesses need to have a robust online presence to survive in modern society, which is another point to take away from this article. Customers will continue spending more money and time online as the pandemic, and economic downturn’s ripple effects continue, so businesses must step up their digital marketing efforts to maintain a competitive advantage.
Digital marketing has many advantages compared to traditional marketing, such as being personalized and measurable and enhancing brand awareness. The three primary components of any marketing strategy should be searched, social media, and business websites. Another important takeaway from this article is that a business must constantly monitor search engine optimization to safeguard its leading role (Mitreva et al. 17).
Businesses frequently cut back on their marketing initiatives and ad spending during times of uncertainty and crisis which is to the business’ advantage. This represents the ideal time to seize and ascend in the ranks, especially for competitive keywords. Focusing on fresh opportunities will offer the business an edge over the competition and investing in SEO now will help the business rank for high search volume keywords in the future. In conclusion, digital marketing is the future of fundamentally successful business operations because it offers excellent contemporary chances for growth and expansion and generates a lot more opportunities by enabling a business interaction with potential customers across a variety of channels.
Work Cited
Mitreva, Mila, et al. “Digital Marketing and the Potential for Financial Growth of Small and Medium-Sized Businesses.” Journal of Economics, vol. 7, no. 1, 2022, pp. 11–18. Web.