International business etiquette (also known as global etiquette) is one of the most important concepts of international relations and diplomacy. In fact, international business etiquette is the basis of the relations at the regional, national, and global levels. The term “etiquette” may seem easy to understand as normally it is associated with simple politeness and tactful behavior. This understanding is correct. However, polite behavior is a very narrow representation of global etiquette. In reality, this concept involved multiple dimensions and details and is extremely complex and multifaceted. Etiquette is described as socially appropriate and ethical conduct in reference to the business and professional practice or activity that is recognized as acceptable in the group relations of people who belong to a certain career field or profession. Etiquette refers to the culture, interactions, style of communication, language, and some other social dynamics used within a group or a community.
The vital fact that is important to understand is that even though a particular set of rules and traditions may unite one group of professionals in a certain culture, the same community may practice completely different activities in another society. Differently put, the rules of etiquette are not global and differ from one country to another. That is why the professionals who are involved in the work abroad and communication with foreign peers are to be aware of the differences in etiquette and the effect they could produce. For instance, a simple gesture, phrase, action, or even facial expression may make a large difference for the representatives of various cultures. Basically, the outcome of the business of diplomatic negotiations, the result of a lengthy and important dialog between the professionals coming from two different countries and cultures, depends on how well they manage the rules of etiquette.
In the contemporary world known for the rapid development of the globalization process, the importance of knowledge of the international etiquette rules and traditions grew exponentially over the last couple of decades. Today, businesses operate at the global and international levels on a daily basis, and the negotiations and interactions between the representatives of different cultures are rather common. Besides, modern workplaces have become much more diverse, and as a result, one does not even need to travel abroad in order to participate in an interaction with a person coming from a different culture. In other words, the skills of international communication and etiquette are no longer a rarity but are common knowledge that is essential for one to function in the contemporary world successfully.
To illustrate the specific rules and features typical for business etiquette in a different country, the following descriptions can be provided:
- In China, one is to avoid making negative statements and showing emotion openly. Also, one is not to take a nod as a sign of agreement but as an indication of the fact that the person is giving their attention.
- In India, one should never forget to refer to the partners using their titles such as Professor or Doctor. Also, similarly to the Chinese tradition, the negotiators in India should not express negative opinions openly but replace them with polite answers.
- In Japan, one must avoid using hand gestures and extensive emotions. Besides, the Japanese professionals work within a collective culture, and the achievements of a group are to be valued over those of an individual.
- In Russia, the collective dynamics are appreciated as well. Also, Russian negotiators value firmness, openness, and strength.
- In the UK, humor and polite small talk are valued. However, in a conversation with a British counterpart, one should avoid asking direct questions about their background or income level.