Introduction
The paper analyses four articles from peer reviewed journals and discusses various models and methods used in performing research. The articles analyzed refer to different areas such as effectiveness of online marketing, and others,
Analysis and Discussion
Jason (et all, 2007) have written about a study to examine how consumers’ use of online informational sources influences their behavior in traditional channels, offering insight into how consumers straddle the market space and the marketplace and make choices in regard to where to acquire information and when to terminate the search process. This study examines the differential impact of price and product information found in the market space, relating consumers’ information needs and information retrieval from OISs to three shopping related outcomes—purchase based on online infomediary referral or referred purchase, intensity of search in the marketplace, and online search satisfaction.
Researchers have draw upon a large dataset of more than 16,000 new vehicle purchasers who reported using the Web for search related to their new vehicle purchase. The data for this study are drawn from secondary sources and based on surveys of new vehicle purchasers conducted by a leading market research organization. Two versions of the questionnaire were used with a different order of response elicitation in order to check for bias due to respondent fatigue or programmed responses. Sample was restricted to the vehicles make, model and trim where at least 25 consumers bought the same vehicle, resulting in a sample of 7,050. Both principal component analysis and confirmatory factor analysis were used for the calculation.
Sanders (et all, 2007) has written about the effects of CEO stock options on strategic behavior and company performance. The authors report that CEO stock options engender high levels of investment outlays and bring about extreme corporate performance, big gains and big losses, suggesting that stock options prompt CEOs to make high-variance bets, not simply larger bets. The authors have reported that option loaded CEOs deliver more big losses than big gains.
The authors used for sample frame, 950 firms listed on the Standard & Poor’s 500, Mid-Cap, and Small-Cap indexes in 1998 and collected data for the period 1992 to 2000. A lagged model structure was used and they adopted an approach that uses information on CEO stock options measured over a three-year period t predict investments in the fourth year.
Financial data were drawn from COMPUSTAT and Acquisition data came from the Securities Data Corporation (SDC) merger and acquisitions database while Compensation data were collected from Execuomp. A set of dependant and independent variables were studied along with control variables. Crosssectional time series regression with random-effects models and generalized least square (GLS) estimators with controls for autocorrelation were used to frame test the hypothesis and frame the results.
Viswanathan (et all, 2007) have used automotive retailing context and researched the market segmentation and price discrimination based on consumers’ use of online infomediaries. The research is based on the another study done by the authors (Jason et all, 2007). The researchers have sought answers to the question ‘an online infomediaries serve as a viable mechanism for market segmentation and price discrimination’? The authors conclude that consumers who obtain price information pay lower prices for the same product, whereas consumers who obtain product information pay higher prices.
Delving further, the authors suggest that distinct OBS clusters exist and empirically demonstrate that the use of these different clusters is associated with predicted differences in consumer outcomes. They also show that the differential use of OBS clusters is systematically related to underlying consumer characteristics. The report identifies a new mechanism for segmentation of online consumers using differentiated online infomediaries. The authors show that even in online environments with abundant information and reduced search costs, consumers are differentiated on the type and extent of information they find in their vehicle purchase process.
Dutta (et all, 2995) have written about an extant conceptualization of capabilities in literature, suggesting how the notion of relative capabilities could be thought of theoretically. The researchers proposed an econometric technique, SFE, that is well suited to the measurement firm-specific capabilities. The authors have also applied the operationalization and econometric technique to a sample of firms in the semiconductor and computer industries, and estimated firm-specific R&D capabilities. The authors have found about the of presence of heterogeneity in R&D capabilities in the sample, the persistence of these capabilities over time, and a recognition by the market of the importance of these capabilities.
References
Dutta S, Narasimhan OM, Rajiv S. (2005). Conceptualizing And Measuring Capabilities: Methodology And Empirical Application. Strategic Management Journal. Volume 26, pp: 277-285.
Kuruzovich Jason, Viswanathan Siva, Agarwal Ritu. 2007. Marketspace or Marketplace? Online Information Search and Channel Outcomes in Auto Retailing. University of Maryland, College Park, MD 20742.
Sanders Gerard WM, Hambrick Donald C. (2007). Swinging For The Fences: The Effects Of Ceo Stock Options On Company Risk Taking And Performance. Academy of Management Journal. Volume 50. Issue 5. pp: 1055-1078.
Viswanathan Siva, Kuruzovich Jason, Gosain Sanjay, Agarwal Ritu. (2007). Online Infomediaries and Price Discrimination: Evidence from the Automotive Retailing Sector. Journal of Marketing. Volume 71. pp: 89-107.