The chosen leaflet increases the audience’s awareness regarding the measures that can be implemented in order to lessen the risks of being affected by diabetes. It can be evaluated as rather effective because it is accomplished in such a way that it is easy to understand for common people. In addition, it features bright illustrations with helpful comments that add to its readability. The leaflet targets all the gender and age groups, but it makes an emphasis on people in the gender and age groups that are especially affected by diabetes. Using the Flesh formula, it can be concluded that the leaflet has a good level of readability, but it can be improved in case it is shorter because a few sections of it are better to be united and reduced so that they would make only one section. The organization that wrote the leaflet is a commercial medical organization, titled “Sanon-aventis Gulf Office”, from Dubai Health Care City. Although the specific of the organization’s work is gaining profits, the leaflet does not feature any type of bias in its writing style. The overall discern rating for this leaflet is good.
Approaching the leaflet from the point of view of the theory of planned behaviour, a few major areas using components of this psychological theory can be identified. The theory is using a social cognition model, which assumes that society affects individuals’ behaviour. In the leaflet, it is possible to see a number of cases of this model implementation (“Theory of Planned Behaviour”, 2012). For example, page 2 says people should make exercises because it will not only improve their health condition, but will also assist them in having better looks. Besides, page 3 indicates that exercising with a friend or with family members will be more effective because it is fun and it is useful for everyone; thus, it is possible to see how the authors appeal to people’s behavioural tendencies in regards to the theory of planned behaviour. Generally, the way the authors have accomplished this leaflet indicates that they are aware of physiological peculiarities of people’s behaviour, and its sociological implications, in particular (“Theory of Planned Behaviour”, 2012). In addition, the leaflet invokes positive emotional responses due to its mood which is definitely a good idea as people are better motivated to act in a particular way if they have a positive vision of the matter. Besides, the language used in this brochure is easy to understand and nonintrusive, which adds to its effectiveness.
With regards to the PIL improvements, is important to note that much can be done to help this leaflet have a better impact on the audience. First of all, based on the theory of planned behaviour, the readers should be motivated to form a certain way of thinking regarding the importance of particular way of acting so that they would be motivated to have a special kind of behaviour (“Theory of Planned Behaviour”, 2012). To improve this point in the leaflet, it can be offered to add statistics data that proves the effectiveness of exercising. The best place for this section is the second page, just right after the cover page. People should be offered a chance to see that those patients, who exercise and have a healthy lifestyle are much better protected against diabetes, and even if they are affected by this disease, their chances to have a good life, and do not have a serious harm on the reason of diabetes are much bigger. Besides, I would offer to make the leaflet a little bit shorter. To do so, I propose separating it into thematic subheadings and numbering pieces of advices, which are shown in them. Along with this, I would use fewer illustrations. Finally, the leaflet’s design is very important for its effectiveness. Thus, I it is believed that it should be fitting the way of thinking of its readers. As it is targeting all the gender and age groups, it is better to use photo illustrations from real life as they will appeal to more people, and will assist their feeling of awareness because people tend to accept the information shown in photos with a greater level of trust as it is proved by specialist researching the theory of planned behaviour (“Theory of Planned Behaviour”, 2012).
Overall, critically reflecting on the value of the chosen leaflet, it is pointful to evaluate it as good, but not excellent. The version of leaflet changes, proposed in this paper, can be seen as rather effective because it is aimed to have a better impact on the targeted audience due to a better level of the theory of planned behaviour implementation. In particular, adding eloquent statics develops awareness that the piece of advice from the leaflet is to be urgently implemented; making the contents of the leaflet more compact and using subheadings and points for different pieces of advice adds to its readability; and finally, improving pictures’ design by means of changing them into real life images adds to its appeal to different groups of targeted audience.
References
Theory of Planned Behaviour (2012) Course Readings: 2-4.