Dubai Fish Hut is one of the successful small businesses in the food industry in the United Arab Emirates. The restaurant has a good ambience and is located in an advantageous place attracting a lot of customers. The detailed analysis of its location helps to reveal that the owners of the business have chosen a great site contributing to the success of the restaurant.
The Map
The map shows the exact location of Fish Hut restaurant. It is situated at Street 8 behind Lamcy Plaza Parking, Dubai, the United Arab Emirates. The restaurant is located in Oud Metha in a proximity to Dubai Mall. It is also situated close to Burj Khalifa. Only a few kilometres separate it from Jumeirah and Dubai International Airport.
The Competitive Business nearby the Fish Hut Restaurant
This map shows the potential competitors of Fish Hut Restaurant: the nearby restaurants and cafes. The closest food restaurants include Winny’s Restaurant, Noon O Kabab Lamcy Plaza, Moti Mahal Delux Restaurant, Maya’s Restaurant, Des Pardes Restaurant, Pan de Manila Restaurant, etc. Though Fish Hut Restaurant is surrounded by an abundance of potential rivalries in the food business, the restaurant’s dedication to a specialised type of food makes it rather unique, as no fish food restaurants can be found nearby.
The Choice of the Location
The current owner of the business chose this site because of its numerous advantages. The locality of Oud Metha has Dubai metro’s green line station, which makes the location easy to be reached with the help of public transport. Oud Metha is also rich in interesting places attracting thousands of tourists every day. Burj Khalifa, the tallest artificial building in the world, is among the sites mostly visited by the tourists and is situated close to the restaurant. Zabeel Park is also located close to the restaurant. The proximity to the park is always advantageous for a food restaurant, as people come to the park for entertainment and are likely to continue spending their leisure time in a nice place offering delicious food.
The proximity of the airport also makes the chosen site advantageous, as it enables the visitors to try out the exquisite meals served in the restaurant before their flight from Dubai. Dubai Airport serves not only for foreign visitors but also for local population travelling abroad. Therefore, local citizens coming from other cities also have an opportunity to visit the famous restaurant. The restaurant is situated close to Jumeirah Hotel, which increases the chances of being visited by the tourists and businessmen staying at the hotel. The proximity to Lamcy Plaza and Dubai Mall also increases the chances of attracting a lot of visitors coming to the restaurant after long hours of shopping.
Lease Cost versus the Suitability of Location
Though the lease cost in such site is rather high, the suitability of such location offsets the spending, as it enables the restaurant to be in the centre of the entertainment life of Dubai. Fish Hut restaurant is a perfect example of the case in which investing much money in luxurious leasing opportunities is a necessary and well-taken decision. Though the owners of the business had to spend big sums for starting the business in such an advantageous location, the popularity of the restaurant justifies the spending. By choosing the suitable location, the owners of Fish Hut Restaurant have managed to create the business that is famous abroad the United Arab Emirates and attracts thousands of visitors from all over the world.
The Benefits of the Location
The site chosen for Fish Hut appears to be the best choice. The first component of its success is the proximity of Lamcy Plaza Parking. The restaurants situated close to huge parking places have higher chances of attracting the visitors, as their customers do not face problems with searching for a place for parking a car (Lallo 2013). The second advantageous factor is related to the safety of the site. Location in the area of the city that is safe is a must for the owners of food business (Brown 2007). Fish Hut is located in the locality that is not only safe but is also well-known for tourists and the local population. The accessibility of the location is another important factor influencing the success of the restaurant business (Brown 2007).
The site can easily be accessed, as the locality has the metro line and is situated on the way to the airport, which means that an abundance of transport passes by it every day. The attractiveness of the location to the tourists is another factor contributing to the restaurant’s success (Baraban & Durocher 2010). The proximity to famous sites, parks, malls, and hotels makes the location exclusively appealing to the visitors of Dubai. Besides, though the abundance of other food restaurants nearby Fish Hut can seem to be a disadvantage, the restaurant offers such a unique and exquisite type of food, that it is no reason for its owners to be afraid of the competitors in the area.
Success in restaurant business heavily depends on the thoughtful choice of appropriate location (Zapoli 2005). The owners of Fish Hut have managed to choose the site that gives many benefits to the business and contributes to the popularity of the restaurant.
Reference List
Baraban, R & Durocher, J 2010, Successful restaurant design, Hoboken, New Jersey, John Wiley & Sons, Inc, Web.
Brown, D R 2007, The restaurant manager’s handbook, 4th edn, Ocala, Florida, Atlantic Publishing, Web.
Lallo, M 2013, A street wise managers guide to success in the restaurant business, Toronto, Canada, Productive Publications, Web.
Zapoli, J R 2005, How to succeed in restaurant business, Lincoln, Nebraska, Universe, Inc, Web.