The representatives from DP World answered several questions to introduce their visions of the latest achievements of the company and their thoughts about its possible development and success. The comparison of the answers shows that both interviewees have a good understanding of what happens in the company, what steps are taken, and what goals have been already achieved and have been recently set. DP World is the company with a properly developed strategic management ideas. It is the leader in global trade and a significant figure in the supply chain. A number of operating marine terminals have been already established.
Still, Heshams and Bassams offered different answers to the same questions that help to understand the nature of the company’s work in a proper way. Both representatives admit that DP World used the blue ocean strategy during its creation. Still, Heshams admitted that the core of the company’s strategy was its unique setup and successful geographical location that made it possible for the company to be close to free zones, logistics parks, and airports. At the same time, Heshams mentioned that door-to-door service for customers was a successful decision. Bassams underline the importance of innovative solutions as the core of the blue ocean strategy.
The company tried to create new markets not to compete in the existing markets only by be a leader in its own market. Besides, the company was introduced as a customer-oriented organization with all employees trying to improve their services and offering the best and most interesting ideas for people. New opportunities, approaches, and innovations helped the company to become a leader. In fact, the two answers make sense because Bassams offered some general ideas and explanations about the importance of innovation, and Heshams focused on real examples and descriptions. In both answers, trade constraints and stagnation were defined as the main challenges for the company.
DP World is the company that depends on the local GDP and the conditions under which the global market could grow. It is hard for the company to predict trade changes. Therefore, it is important to have a team with multi-skilling workforce that could help to overcome the challenges and deal with some unexpected demand. Besides, the company has to keep investing not only in ports but also in various emerging markets, free zones, and logistics to deal with constantly changing trade patterns. The presence of such valued customers as Maersk Line and Mediterranean Shipping Line proved that DP World is a prominent figure on the market. There is no need to change the customers. However, it is always interesting to search for new clients and make them valued for the company.
Regarding the current achievement of the company, its opportunities, and challenges, both representatives explained why they wanted to see DP World as a global leader in the chosen industry and as the main port of people’s choice. It is not enough to impress clients with innovative ideas and opportunities. It turns out to be more important to introduce DP World as the organization that takes care of its clients and wants to create new boundaries for its own perfection. Both employees believe that there is no need for the company to wait for the next ten years to prove that it is a global leader. It is possible to achieve this goal in the next two or three years and keep the same indicators during the next years.
Essence of Blue Ocean
The answers of DP World’s representatives help to understand that blue ocean strategy is the way of how to create a new company, avoid significant losses, and reduce costs. One respondent defined blue ocean strategy as the possibility to use innovative ideas, and another respondent believed that free zones helped to succeed in the blue ocean strategy. In fact, Blue Ocean is the strategy developed by Kim and Mauborgne to explain how the companies could participate in head-to-head competitions and achieve the required profitable growth with few expenses. The developers admit that there is no need to fight and enjoy each other’s “blood”. Sometimes, it is enough to create a new blue ocean where companies can “align their value, profit, and people propositions in pursuit of both differentiation and low cost” (Kim and Mauborgne 221).
With the help of such Blue Ocean strategy, people could challenge everything they knew or even want to know. There are no certain rules on how to achieve success and what steps should be taken. Companies have to take chances and avoid losses. The employees of the companies who prefer to use the benefits of Blue Ocean strategy are usually inspired and want to learn more interesting approaches and use their ideas. The example of DP World proves that Blue Ocean strategy is effective indeed. Though the employees could develop different opinions about the essence of such strategic step, the main idea remains to be the same: a company could avoid fights and cruel competitions in case new market spaces are considered.
Work Cited
Kim, W. Chan, and Renee Mauborgne. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant, Boston: Harvard Business Review Press, 2015. Print.