In the modern globalized and advanced technologies world, the customer has numerous options to shop and to purchase different goods and services. One of the most common and easy ways to shop in the United States is online shopping. The online shopping industry brings billions of dollars of profit. That is why, every shopping website tries to attract as many visitors as possible, and then turn those visitors into their permanent clients.
But today customer’s demands for the quality of services, including the online ones, are extremely raised, as customers have a lot of shopping alternatives among numerous websites. That is why, nowadays, it is important not only to attract the customer but also to insure him or her in the privacy, security, and confidence of the website’s services. One of the examples of a good website, that provides excellent services and concerns the security issues scrupulously, is the website of Dr. Foster and Dr. Smith, which can be found at the following web address “www.drsfostersmith.com”.
It is necessary to point out that the website under consideration is an international online store of qualitative goods and consulting services concerning pets, birds, and wild animals. One may find there any goods for his or her pets and get the necessary information from credible specialists – veterinaries. The purchase would be sent to any part of the world, which again proves the internationality of this website.
As for the privacy, security, and confidence standards at the website, one may firmly assert that they are handled in the best way possible there. While maintaining the online relationship with the customer, the staff of the website respects his or her privacy, especially, concerning the personal information that the customer provides to the online shop. The information that the website collects about its visitors and users is also carefully guarded and secured.
To ensure the customer’s security of personal information and to make the shopping process more convenient, the website suggests three options to share the required information: “shop anonymously”, “remember me” and “express checkout” (cited from www.drsfostersmith.com). With the view to secure “remember me” and “express checkout” customers’ personal information and maintain privacy, the website established personal passwords and user IDs for the customer’s accounts information. The client may change his or her shopping status anytime he or she wants.
The website secures customers’ email information and uses it only for the bilateral communication. The shopping process is also secured reliably by the Secure Socket Layer technology, so the third party can not access it. The website follows the AOL’s Privacy Policy and BBB Code of Online Business Practices. Numerous customers are concerned about the cookies’ usage. As for the given website, it does not store the personal information in the customer’s cookie. To make the shopping process more convenient for the customer, this online store uses JavaScript technology; nevertheless, the client is free to choose whether or not to use it.
After the brief analysis of Dr. Foster and Dr. Smith’s websites, one may conclude that almost all websites of this type are reliably secured and respect privacy and various issues concerning the customer’s choice and personal information. But the website under consideration not only responds to all those features but also enables the client to be sure of them.
References
Customer Service: Privacy & Security. 2008, from Doctor Foster and Smith. Web.