Introduction
- A brief history of Amazon.com
Goals and objectives of Amazon.com:
- The main goal of Amazon.com is to become one of the most secure and customer-friendly places on the internet, where customers can find and buy different items.
Objectives for the next five years:
- Amazon.com hopes to expand to other countries around the world, creating websites that are customized to meet the needs of those audiences.
Objectives for the next year:
- Amazon.com aims at introducing free delivery of its products to customers.
- Expansion plan that will see the introduction of new categories for products on the website
- The company also hopes to restructure its customer experience path by implementing cost-efficient structures that will see customers spend prudently
Preliminary investigation:
- Among the challenges or problems that Amazon.com experiences include security issues, lack of trust among some customers, and costs associated with the delivery of products to remote areas.
Detailed investigations and recommendations:
- The current systems at Amazon.com are highly functional, helping the company to meet most of its objectives
Amazon.com began as an online bookstore but gradually evolved into the biggest online retailer. The company sells a wide range of products around the world. It has also grown and expanded into various websites targeting different specific markets such as France, Italy, India, and the UK among others.
Goals and Objectives of Amazon.com
The main goal of Amazon.com is to become one of the most secure and customer-friendly places on the internet, where customers can find and buy different items. The company hopes to attain higher levels of customer trust and loyalty.
Objectives for the Next Five Years
Amazon.com hopes to expand to other countries around the world, creating websites that are customized to meet the needs of those audiences. For instance, the company hopes to introduce an all-inclusive website in India offering a wide collection of services and products for the local people. The website will offer products such as books and music.
Objectives for the Next One Year
Amazon.com aims at introducing free delivery of its products to customers. The company aims at expanding its Amazon Prime program for free delivery to its loyal customers around the world. Secondly, the company is working on a short-term expansion plan that will see the introduction of new categories for products on the website.
The company also hopes to restructure its customer experience path by implementing cost-efficient structures that will see customers spend prudently. This will see an active customer relations team that will be ready to respond to customer-related issues.
Preliminary Investigation
Among the challenges or problems that Amazon.com experiences include security issues, lack of trust among some customers, and costs associated with the delivery of products to remote areas. Therefore, this project aims at investigating how the company is set to restructure or organize itself in terms of its responsiveness to these issues.
Therefore, the scope of engagement is limited to the challenges the company faces, its goals, and the processes put in place to mitigate the problems. However, there are some constraints that may limit the level of engagement with the company during this investigation. For example, amazon.com has many subsidiary websites in different countries, each of which faces a different challenge. Consequently, it may be difficult to harmonize all the issues and relate them to the organization as a whole.
Nevertheless, the project will proceed through a detailed data gathering process that will seek to analyze most of the relevant data available in relation to the company and the scope of this study. For instance, information such as company reports and letters to shareholders will be of great significance.
Detailed Investigation
The current systems at Amazon.com are functional, helping the company to meet most of its objectives. However, there is still a lot of room available for improvement in the future to make the system more responsive to changing preferences of customers.
There are also several feasible alternatives for the company. In terms of technical alternatives, the company can outsource some of the technical issues to third-party organizations. With regard to operations, the company should hire qualified people to help manage its systems. Economically, the company should restructure itself to respond to changing economic patterns globally.
Some of the recommendations for Amazon.com include expensing its Amazon Prime program, lowering the costs of its products, increasing its product range, and outsourcing some of its technical functions.