Introduction
Doing business online, mainly through mobile devices, is necessary to ensure a high level of sales. It is not surprising that the article’s author cites the example of a global giant as Amazon, which trades everything in the world via the Internet. The current generation tends to do a large amount of online shopping, and to some extent, it has become a lifestyle. At the same time, the mobile phone is the most straightforward and accessible device with which people go online. Companies should pay much more attention to mobile marketing than was previously accepted.
Discussion
The most apparent aspect of mobile marketing is social media advertising. Resources such as Instagram, Facebook, or TikTok take up most of the users’ time on the Internet. The same style of such sites suggests the organic integration of advertising: people consume a massive amount of the most diverse content, in which companies can incorporate product advertising. Another essential marketing advantage that these sites provide is their ease of use. Even a small company or aspiring entrepreneur can register an account on Instagram or TikTok to advertise their services and provide contacts. On the other hand, large companies are also interested in representing themselves in such social networks to be closer to customers.
Conclusion
Another element of mobile marketing is the creation of mobile applications through which customers can use the company’s services. This approach is particularly relevant for taxis, postal companies, and food delivery companies. In this way, firms can provide their audience with information about discounts and new offers. Applications significantly simplify buying a product or service for a client, turning it into a simple routine, which positively affects business.