Introduction
This paper gives a summary on organizational communication as a competitive advantage based on the provided SHRM article. The article relays essential information on organizational communication with an aim of providing requisite incentives to enable advancement of holistic communication guidelines in institutions. Its discussion is categorized under various sections to aid understanding of the concept.
Effective organizational communication as a competitive advantage
As presented in the case study, communication is an imperative element that fosters performance in various facets of operation, especially in the current century, where organizations are strangled with stiff competition. It holds the capacity to advance institutions competitiveness through adoption of realistic and attainable guidelines.
Evidently, institutions that are set with strong performance orientation should embrace superior communication in order to enhance performance. This is vital since effective communication is critical in ensuring that relevant policies and operational ideals are communicated promptly to stakeholders. It also opens clear channels of communication that advances employee’s participation in decision-making. This acts as a motivational element.
According to researchers, employee’s exemplary performance is evident when involved in the policy formulation. This instils a sense of identity between him/her and the institution. This is earned through development of effective communication channels based on democratic principles.
Managers of institutions are under obligation to formulate and integrate superior communication guidelines to boost conveyance of set policies and production guidelines to ensure that no one acts ignorantly.
This is critical since inconsistent execution of activities due to inadequate communication might be detrimental to the institution’s growth. Effective communication fosters marketing activities, public relations, corporate advertising, and environmental engagements. The elements are crucial in advancing productivity and general performance in institutions.
Communication in organizations
As noted in the case study, communication is central in ensuring realization of exemplary performance in institutions. It enhances formulation of routine policies; builds trust and advances productivity. It is a concept that holds relevance in this century. Indeed, corporations should develop strong internal and exterior commutation channels as a performance measure to aid conveyance of marketing policies.
Particularly, marketing entails promotion and advertisement of the institution’s products. Its success relies on the communication capacity and identification of viable market segments that can be attained only through adequate coordination. This can be achieved through integration of superior communication techniques capable of coordinating marketing activities.
Notably, poor coordination of marketing activities does not yield superior results that might steer an institution to greater heights. It delimits market expansion, awareness regarding products, and contributes to inefficient distribution of commodities. Managers in their pursuit to advance sales should initiate clear-cut communication channels between departments and external stakeholders as a requisite measure to facilitate awareness of goods and services provided by the institution.
Consequently, communication channels should be integrated to improve relationship between stakeholders, including investors, customers, and employees. This is to ensure mutual understanding and execution of duties under respectful guidelines where every individual has a room to air his/her views on diverse issues.
Effective communication enhances innovation and creativity in institutions. It facilitates sharing of ideas that advances performance capacity and formulation of superior policies that are technologically oriented to steer execution of activities in diverse sectors.
Clearly, institutions that records high performances and viable competitive advantages operate under innovative ideals that facilitates production of commodities. This ensures that items undersupply conform to modern specifications, an element that is achieved through participatory processes.
Communication channels
Superior communication instruments depend on diverse factors, which should be considered before integration by managers. It requires proper evaluation of the institution’s capacity and strength to ensure adoption of relevant and sustainable internal and exterior channels. It should adopt human resource and technical perspectives to boost efficacy. Sustainability is imperative to facilitate a lasting performance without unwarranted complications due to resource constraints.
Managers should consider the institution’s operating scope, network, and aspired performance levels, including physical capacity. This is to enable integration of viable communication channels that matches available resources. Possible communication channels that institutions with growth aspirations should integrate includes the internet, media, bulletins, use of boards, newsletters, and e-mail systems.
These channels hold relevant limitations and pros thus require proper evaluation based on various dimensions. Such dimensions are effectiveness, cost efficiency, ease of use, and reliability. These elements are crucial in ensuring adoption of relevant channels that hold requisite capacity to guarantee effective internal and exterior conveyance of information to earn a competitive advantage.
Indeed, managers should acquire clear distinction between media channels that are relevant in conveying internal massages and best channels that are appropriate in relaying external information. This is crucial to ensure that right channels are adopted for relevance. For example, internal massages can be conveyed using bulletins and billboards while the use of internet and newsletters can be applied to aid exterior communication.
It is imperative to note that communication channels are vital in advancing organizations competitiveness. The channels provide viable mechanisms propel marketing and sales’ activities critical in advancing awareness of the institutions products, including advancement of the market share. Therefore, managers integrate superior communication channels vibrant and effective in promoting growth in institutions.
Functions of organizational communication
Organizational communication presents varied functions including conveyance of human resource policies in institutions, competitive advancement, enhancement of employee involvement, and improvement of corporate advertisement. Indeed, human resource department is a crucial department in corporations coordinating relationships and terms of engagement essential in building cohesiveness.
The department formulates and communicates working policies, guidelines, and modern interrelations geared in revolutionizing the institution’s affairs. Information from the department is vital and holds the capacity of stalling performance at various levels. This is possible if poorly managed.
The author also states that earning competitive advantages is dependent on the institution’s communication prowess. This is to ensure that performance policies are timely conveyed to enhance choice-making and execution of actions based on conformance ideals.
Variably, it plays a significant function of fostering employee participation in daily activities that motivates their inner ability to superior performances. Ideally, the article provides insightful information seeking to improve performance in institutions through adoption of superior communication techniques. Managers should realize the importance of establishing strong and sustainable communication channels.
Conclusion
It is imperative to conclude that communication is a central element that promotes performance and productivity in various institutions. It aids conveyance of human resources and enactment of general operational policies. These ensure timely delivery of basic information designed to boost performance.
Consequently, it enhances employees’ participation in policy formulation and choice-making that improves innovation and creative mindset. Communication also aids marketing and investor relations through advertisement and creation of product’s awareness that expands the market share leading to exemplary returns.
Managers should adopt sustainable communication channels based on the institutions capacity to ensure effectiveness. This can be achieved through proper evaluation of the existing strengths and resource availability. Clearly, the case study provides insightful information with in-depth capacity to advance competitiveness in various institutions.