Nike, McDonalds and Body Shop are the world known brands. Each of these brands has become popular because of many reasons, however, the main of them are human resource management, marketing and distribution, accounting and finance, operations, information management, and cross-functional issues.
The correct organization of these basic processes in economics leads to the successful business running. Speaking about efficiency and effectiveness for Nike, McDonalds and Body Shop, these specific aspects of business are going to be discussed with the stress on how the companies should behave in each of these processes.
Human resource management is one of the most important aspects of company running and a guarantee of successful company performance. Each of the companies mentioned above have specific approaches to the human resources. Nike is sure that having become a part of their company each person is going to change due to the challenges offered by the corporation. McDonalds has the strategy of so-called achievement.
People have an opportunity to achieve the highest positions only having come through the whole career ladder. Being a simple salesman, people can become managers and even top managers.
Training and other supportive practices are guaranteed. Body Shop offers people specific working places. The specifics with in working with human resources in Body Shop is that the first several days people do not work but get used to the new environment.
Marketing and distribution are important as well. Nike offers their products in pair with connecting software of the well-known producers. McDonalds is famous for its fast and tasty products with McDrive and other convenient options. Body Shop sells its products on the internet that increases the rate of customers who are ready to buy their products.
Accounting and finance in the companies is based on the latest innovative technologies and companies are sure to maintain order in these processes. The efficiency and effectiveness of the mentioned companies depends on their financial operations. The opportunity to pay online, create personal account in Nike and Body Shop are important as customers may return to these stores.
McDonalds also tries to improve its financial situation and accounting using electronic money, etc. Selling products online, companies deliver those throughout the country. The delivery is based on various express services which guarantee fast and quality delivery.
It is essential to understand that the effectiveness and the efficiency of Nike, McDonalds and Body Shop depend not only on the products but also on the quality of services offered.
Information management is an important stage in companies’ functioning as the knowledge about the rate of sale in the industry, about the lack or excess of the products and about other strategic issues is crucial for company efficiency.
The inability to get necessary information on time may create a number of difficulties and lead to substantial financial loses. Nike, Body Shop and McDonalds are successful because they do not consider each process of business separately but do all possible to dwell upon a combination of processes, etc.
These world known brands managed to be successful only because they collaborated all the processes implementing each new process in combination with many other processes. The efficiency and effectiveness of the companies is based on successful business running and other particular aspects which guaranteed effective work.