Melinda Ayre’s Article Analysis
Melinda Ayre’s article provides numerous important tips to a novice entrepreneur in the sphere of organic cosmetics. The article in question is a valuable source as it contains major anticipations of customers, and it also includes strategies used by some competitors in the market.
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First, it is necessary to note that entrepreneurs should be aware of their customers’ needs and wants. According to the article, customers want to be green, and they want to contribute to making the world better (Ayre 6). Therefore, customers pay attention to the companies’ operations and their efforts to be green. Clearly, buyers of organic cosmetics are not ready to buy products of poor quality. More so, when buying organic cosmetics, customers want to have a product consisting of purely (or at least, mainly) natural ingredients.
Of course, an entrepreneur has to take this into account and make sure that the products produced comply with these requirements. The entrepreneur should also pay attention to his/her company’s image, which is crucial in the contemporary world.
The article is a valuable source as it provides solutions to the issues mentioned above. Many companies try to be green and efficient. Of course, when starting a business, it is important to know what strategies are used by competitors. Thus, it is clear that the new company should use renewable energy during production (at least partially). Only natural ingredients can be used. It can be a good idea to donate to some charities and environmental organizations or even participate in a project aimed at making the world better.
In conclusion, it is possible to note that the article in question provides particular points in a checklist of a novice producer/seller of organic cosmetics.
Lessons from Yasmine Ryan’s Article
The article in question provides insights into the industry of organic cosmetics. It is very helpful for novice entrepreneurs who want to start a business in this sphere. First, the article provides information on the operations of one of the pioneers in the field (Ryan 17). This experience is of paramount importance. It is clear that commitment to certain ideas and the ability to maintain the focus on the use of organic ingredients can be seen as crucial for the company’s success in the market. Thus, a new business has to provide its customers with high-quality organic products.
Another valuable point provided in the article in question is concerned with standardization. Apparently, standards are essential for any industry and, when it comes to cosmetics, customers are willing to buy products from brands (producers) they trust as these companies comply with particular standards.
Importantly, the new business should also comply with certain standards. Clearly, some of these are imposed by the government, and they cannot be enough. There is also an important idea that companies join and form certain standardization bodies as well as regulations. The new business can join one of these formations, and it should comply with the standards developed. This will help enter the market, as customers will see a brand that has certification from a well-known organization. Customers will be more eager to trust the new brand.
In conclusion, it is possible to note that the article in question helps a new entrepreneur to learn more about the successful experience of other producers of organic cosmetics. He/she can also learn about standardization in the industry of organic cosmetics, which is crucial for winning customers’ trust and entering the market effectively.
Ayre, Melinda. “Eco Warrior.” Sunday Telegraph (Australia) 2009: 6. Print.
Ryan, Yasmine. “What’s Natural? What’s Organic? Alliance Sets Standards; 5 European Cosmetics Groups Have Joined to Establish Basic Requirements for Certification.” The International Herald Tribune 2010: 17. Print.