Disney is an American entity that offers entertainment services to people. The company began its operation in Europe in 1987 by establishing a resort in Paris. Thereafter, it expanded to provide entertainment related services such as shopping and haulage. Currently, the company boasts approximately 60,000 employees within its facilities.
Besides, the organization has theme parks, resorts, golf courses, and entertainment sports in Europe and America. Apart from providing entertainment services, the outfit serves beverages and meals. Theme parks and resorts have also contributed to Walt Disney’s success.
Disney faced several challenges when beginning its operations in Europe. The management was unable to set up facilities that could accommodate numerous clients. Additionally, the employees were not competent.
As such, they could not address the needs of the patrons which forced the management to set up a training facility for its employees. Currently, Disney has a training facility for equipping their employees with skills that address the demands of the clients. At the facility, employees are empowered to make decision independently.
The management at Disney has made up a 120-question survey that assesses the contentment level of their employees. The employees meet the management team on a weekly basis in order to express their opinions concerning management at Disney because teamwork is at the core of success for Euro-Disney.
Disney employs staff from different places around the globe as a way of diversification. In Paris, the increasing number of patrons has forced the management to acquire additional tracks of land for setting up theme parks. The management has devised projects aimed at enhancing customer loyalty; the organization allows corporate membership within their facilities in Paris.
The facility boasts the coverage of 30,080 acres of lands and resorts around the globe. The managers of Disney have focused on expanding operations in different places around the world. In the future, the company expects to open more facilities in Europe. Apart from offering entertainment services, Disney offers transportation services as well.
Disney chose Paris as the location for its expansion because it had already established its market in Europe. Paris attracts a large numbers of tourists from different parts of Europe, hence, it is easier to target clients for Disney products and services. Moreover, an elaborate transport network in Paris enticed Disney into entering the European market.
Disney expanded its operation to Paris in order to bring services closer to their patrons who were expecting recession. The recession in Europe forced patrons to cut on the travel fees to Disney in the United States. Therefore, bringing Disney World to Paris was a strategy that would allow the company to tap the potential clients who wanted to enjoy Disney World. The large population in Paris was one of the reasons Disney decided to settle in Paris because it is profitable for market entertainment services due to densely populated areas.
Disney encountered several challenges as it expanded its operations in Europe. At first, the company could not meet some of the demands of clients For instance, Europeans are accustomed to drinking beer though Disney in Paris does not offer beer. This made it difficult for the management to achieve their expectations. Additionally, the facility could not accommodate the growing number of clients from the European market. Later, the company expanded and rebranded to cater for the needs of clients from all over the Europe.
Bibliography
Jackson, K & M West, Disneyland and culture: essays on the parks and their influence.
Jefferson, N.C: McFarland & Co, 2011.35-74