Introduction
Measuring interactions with websites where people buy the goods they need is essential to understanding how people might interact with e-commerce. Each store provides different services, and the difference in service is the central aspect of the user experience. For this reflection, three products were chosen: wireless headphones, a tablet, and a new chair for the hallway. All these products were found in online stores to evaluate their functions and view possible purchase options.
The Best Buying Experience
The best purchasing process I had was on the wireless headphones website. This can be explained by the fact that such products are high-tech, so manufacturers spend a lot of money to create the most attractive website possible and fill it with relevant information. All the characteristics of the gadget and many photographs were correctly displayed to evaluate the appearance, which is an essential factor for this product (Sony, n. d.a). The organization cares about the environment by constantly reducing waste, which helps improve the social sphere in which the company is not very involved (Sony, n. d.b). This firm has broad capabilities in all areas, producing many products in the microelectronics categories.
The Worst Buying Experience
The worst purchasing operation could be experienced on the tablet website. This type of electronics is quite popular at present, which causes manufacturers to post a large amount of marketing material. However, there was little information about the tablet on the company’s website, and some of it was not completely filled out (Prestigio, n. d.). This is important because, with such gadgets, it is necessary to understand the possibilities and what tasks the user can perform with the gadget. In addition, the site was designed quite outdated, which is evident in its interface (Prestigio, n. d.). This company has low economic, social, and environmental capabilities, which determines its poor-quality website design and low level of marketing.
The Perfect Website
The ideal website for a company should be equipped with a range of essential features that can help customers find the products they need and information that suits their requirements. First of all, the site should have a pleasant design since this is the first thing that users usually notice (Barroso et al., 2019). Accordingly, the organization of various elements on the site should be arranged so that it is intuitive for people who find themselves on the website for the first time.
The imperative aspect is using high-resolution video and photographic materials, allowing users to consider what interests them. The website should have such vital functions as an online assistant to help people decide on a purchase or provide important information (Šaković Jovanović et al., 2020). Another essential aspect is a reliable site search that should understand people’s queries, even if they are incomplete or misspelled. The site should have proven and reliable payment methods that buyers could use if they decide to purchase.
Conclusion
Creating a website’s correct layout is essential to create the right and attractive image for the client. Without such imperative aspects as full placement of information, video, and photographic materials, it will be impossible to fully familiarize customers with the company’s products. Thus, these elements can be considered critically necessary. However, in addition to these, the company must think through and provide reliable payment methods on the site to give customers a pleasant experience. It can be said that opportunities to add economic, social, and environmental value are present only in a company where the purchasing experience is more satisfactory.
References
Barroso, R. M., Ferreira, F. A., Meidutė-Kavaliauskienė, I., Banaitienė, N., Falcão, P. F., & Rosa, Á. A. (2019). Analyzing the determinants of e-commerce in small and medium-sized enterprises: a cognition-driven framework. Technological and economic development of economy, 25(3), 496-518. Web.
Prestigio. (n. d.). Let the fun begin. Web.
Šaković Jovanović, J., Vujadinović, R., Mitreva, E., Fragassa, C., & Vujović, A. (2020). The relationship between E-commerce and firm performance: The mediating role of internet sales channels. Sustainability, 12(17). Web.
Sony. (n. d.a). WH-1000XM5 wireless industry leading noise canceling headphones. Sony Electronics Inc. Web.
Sony. (n. d.b). Our approach. Sony Interactive Entertainment Inc. Web.
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