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As the world becomes advanced, manufacturers and marketers have realized the importance of the internet as an important media to connect them to their customers. This explains why the majority of organizations have websites to interact and communicate with their clients and customers. Car manufacturers rely on websites to share their new models, new makes, technologies, offers, and prices with their customers. The quality of a website determines the success of the manufacturer because it will attract the highest number of visitors. This paper compares and contrasts the websites of Jaguar and Chevrolet car manufacturing companies.
Comparing and Contrasting Two Websites: Jaguar Vs. Chevrolet
The first thing to look at is the appearance of these two websites. The Website of Jaguar Car Manufacturing Company is unique and simple. On the far left is the logo of the company thereby informing the visitor that he is already at home to the manufacturer of Jaguar cars. In the middle of the screen is a quality photo of the latest car model. The displayed picture will tend to vary from time to time. However, this is a classic website because it informs the visitor to the website that he is on the company’s website (Kaushik 12). The company’s website presents a simple page that is easy to interact with and use.
In terms of appearance, I can say that the Jaguar website is presented in such a way that it encourages more users to visit. At the bottom of the website, page is the major continents or locations where the Jaguar Company operates and markets its cars. The locations included here include South America, Europe, Asia Pacific, Middle East, and Central/North America. When the visitors go to the website, it will be possible to choose a location and navigate accordingly (Glenn & Gray 23).
After examining the Chevrolet website, several differences are noticeable in terms of appearance. The website is also simple but does not offer specific locations. The topmost part of the website gives the visitor an opportunity to locate the desired vehicle, find dealers, and get the prices and offers given by the company (Glenn & Gray 23). The site gives the visitor a chance to browse the needed cars and learn about the Chevy culture.
At the very bottom of the website are the new products from the company. The user can scroll and navigate different toolbars to get the new products and concepts marketed by the company. The beauty of this website is that it has different pictures of cars that are already on sale. When a person visits the website, he/she gets an immediate chance of learning about the new cars and can make earlier decisions about the kind of car to purchase (Kaushik 12). The two websites are presented properly thus making it easy for the visitor to use them.
In terms of content, Jaguar’s website does not offer the visitor a lot of content. The website only presents the specific locations whereby the user can search and locate the favorite car or service from the company. One advantage of this website is that it is accessible and makes it possible for any individual to get the required information. This does not require individuals to be experienced in using the internet. This is also the same thing as Chevrolet’s website. Upon visiting the website, the person can see the content he/she after such as price, offers, and cars on sale (Glenn & Gray 23).
With simple and easy-to-navigate websites, the companies have categorically made it possible for their visitors to get instant help and get what they want from the website. The other important thing to note here is that Chevrolet’s website is better in terms of content because it gives the user a chance to search contents on the website (Glenn & Gray 23). This is important because the user can get specific information without having to navigate every link on the website. The website is also attractive and engaging to the visitor.
It is therefore notable that these two websites are different in terms of content and appearance. However, the visitor to the websites gets the first impression and knowledge of the company’s website visited. This approach is necessary because it makes the website effective and user friendly (Kaushik 82). The content of a website determines the effectiveness of the website thereby making it possible for the visitors to find it helpful. This is the knowledge that the two companies have adopted for the websites. Chevrolet’s website offers the newest car models thereby appealing to the visitors.
In conclusion, it is notable that these websites have the right design and content thus making them appealing to the visitor. This makes it possible to satisfy the needs and answer the questions of the visitors. It becomes possible to get the relevant information desired because of their ease of use. This approach explains why these two car-manufacturing companies have been successful in their business and have managed to market a huge number of cars in different parts of the world. The quality of a website is the first approach to have a successful marketing process.
Glenn, Cheryl. & Gray, Loretta. Hodges Harbrace Handbook. New York: Thompson Publishing, 2006. Print.
Kaushik, Avinash. Web Analytics: An Hour a Day. New York: John Wiley and Sons, 2007. Print.