Introduction
The planning app EZ-Schedule is a perfect solution for people in the present-day busy world, providing them with an opportunity to make appointments, set reminders, and save notes. It is designed to help them organize their lives in the conditions of a high-paced working environment. Hence, incorporating this innovative idea of a product allowing customers to ensure their well-being, particularly in the area of medical services, without being distracted from professional tasks, is profitable. Moreover, it can increase the cooperation of all actors in the market regardless of what services they render and help them find sufficient numbers of clients to gain substantial profits. Therefore, the purpose of this brief is to provide comprehensive information regarding the app’s feasibility and practical implementation to promote businesses and support citizens in their needs to receive high-quality care on time.
Macro Environment
The first aspect of the matter is the effects of external factors, and the essential considerations, in this case, are related to social circumstances and technological development. As follows from the PEST analysis, the former presents no barrier to product marketing because people’s lifestyle implies the necessity to act fast, and the app can be useful for both men and women. In turn, the latter reflects their willingness to adopt the new solution ensuring their mobility, thereby securing the initiative’s success, and the overall digitalization of modern facilities contributes to a positive outcome. Meanwhile, the political shifts and economic conditions have a moderate impact on the results, and this conclusion is primarily connected to other firms’ affairs, which provide the required services. They might be affected by the changes in the government’s policies, but the required degree of stability is guaranteed by the lack of their direct influence on the field. In turn, the software marketplace’s growth complemented by high purchasing power will compensate for possible drawbacks.
As for the demographics, this area for the product can be described by its compatibility with target customers’ interests. For example, the previous analysis demonstrated the Gen-X and millennial population group’s potential interest in the app. Therefore, the orientation of the people aged 30-50 will be beneficial for the initiative since they are distinguished by other advantageous characteristics. They include their relatively high educational status contributing to the successful adoption of the program for everyday use and high-income levels compared to other categories of citizens. Thus, it can be concluded that they will be willing to pay for EZ-Schedule since it addresses their principal needs in the organization of time.
Micro Environment
Branding of the suggested app should be performed with the particular focus of marketers on the product’s uniqueness. According to the positioning statement, this task should primarily cover the explanation of the benefits one can receive for maintaining a proper work-life balance and a user-friendly interface facilitating its adoption. These circumstances should be complemented by the compatibility of the solution with all devices connected to Google or Apple and the provision of a vast array of companies providing the popular services alongside useful features. Hence, this process should be designed to cover specific gaps in the market and thereby improve people’s lives.
In turn, the target market, software manufacturers in the United States, is characterized by the diversity of offers and its participants’ objective to satisfy the demand in a timely and proper manner. These conditions are complemented by the orientation of middle-class people with high incomes living in the country. Considering these circumstances, the optimal decision would be the application of the differentiation method. In other words, the app’s promotion should be based on highlighting its difference from other programs realized in the marketplace. This can be performed through the provision of extensive information regarding the partnership with the Tecno Tina scheduling assistant, allowing to use of more functions and thereby increasing its value for users.
As for competitors, they will be presented by major enterprises involved in the field and produce allegedly similar solutions. They include such companies as Salesforce providing apps for sales and marketing processes, Akamai developing cloud services, Cvent with its tools for virtual event management, and Cornerstone specializing in personalized solutions for multiple objectives (“The top 100 software companies of 2020,” 2020). The presence of such strong players in the software market seems alarming, but the accompanying risks can be easily mitigated through the diversified approach described above. They do not provide any solutions similar to the app EZ-Schedule and, therefore, cannot be viewed as a threat at the initial stages of the project.
Conclusion
In conclusion, the proposal to launch a new app allowing to make any appointments is feasible from the perspective of profitability and other considerations. This project’s implementation is not complicated by any significant political or economic barriers, and societal and technological factors seem favorable for the initiative’s future success. In addition, the product is unique in its characteristics since it combines multiple entrepreneurs instead of focusing on one field. The examined target market also presents no obstacles since the strong players do not provide any alternatives to this app, and the differentiation of services will ensure efficiency in the long run.
Reference
The top 100 software companies of 2020. (2020). The Software Report.