Fashion has always been one of the most discussed spheres of human activity. Its fast rise and evolution preconditioned the emergence of multiple attitudes among people. People admire the perfect shows organized by designers, beautiful models wearing clothes, and unusual styles. However, most of them have a limited understanding of how the industry functions, its unique peculiarities, and laws that affect the cooperation between designers, models, photographers, and multiple roles people perform to create the basis for the further rise of the sphere. The videos touch upon these questions and shed light on the world of fashion from an unusual angle. In most cases, people are very dismissive about fashion, have stereotypes about it, and do not realize the hard work needed to support its functioning.
One of the main ideas offered by videos is the variety of roles people working in the fashion industry have to perform and its overall complexity. In numerous cases, individuals are sure that making clothes and designing styles are frivolous and cannot be viewed as a serious occupation (“How to Break into the Fashion Industry”). They have a biased or prejudiced attitude to this world, which is explained by the lack of understanding of how the sphere exists in real life (“How to Break into the Fashion Industry”). However, today the world of fashion is a complex, fast-evolving, and highly competitive area with unique peculiarities that make the work of specialists difficult and demand much effort to succeed (“How to Break into the Fashion Industry”). Under these conditions, it is critical to realize that there are various hidden factors that cannot be seen by individuals.
At the same time, regardless of the existence of various misconceptions and irrelevant beliefs about this industry, numerous people are still attracted by it and want to build their careers in the world of fashion. Cogitating about this question, Alexa Chung shows search requests from the Internet and related to this area. Users want to know how to become a designer, fashion journalist, model, and how much money specialists working in the industry earn (“How to Become a Fashion Designer”). These requests prove that the industry remains unclear to most people as they have little understanding of how it works, but they want to try it and become a part of this movement. Alexa Chung views it as an achievement of all people who work there; however, she also states that achievement of success in the sphere might be a challenging task that demands a variety of effort.
Fashion continuously evolves, and it is one of the main factors that guarantee its ability to survive and remain attractive to people. Designers look for new approaches to presentations and demonstrate clothes made by them (“How to Become a Fashion Designer”). It becomes their own way to express new visions and, at the same time, contribute to the future of the sphere by offering new ways of cooperation with clients, models, and partners (“How to Become a Fashion Designer”). The complexity of the industry comes from the need to align the cooperation between multiple actors to ensure the success of a collection; however, for numerous viewers, it remains unnoticed, and they acquire the false image of how real fashion works.
Another idea touched upon by the video is the power of fashion and its ability to affect people’s mentalities, visions of beauty, and body image. The modern approach radically differs from the previous one as the world changes. Models have always reflected dominant views on beauty and shapes that are considered attractive. However, the past approach with strict demand to parameters and ideal bodies goes away. It is replaced by a new one, characterized by the attempts to create a positive body image and diversity (“Alexa Chung on Positive Body Image and Diversity”). For this reason, models and clothes also become different, and fashion becomes one of the potent tools facilitating the change. There is an attempt to make fashion more ethical, caring, and sustainable (“Alexa Chung on Positive Body Image and Diversity”). This process becomes one of the distinctive features of the industry today and indicates a new era with its own unique peculiarities.
The contemporary fashion industry becomes a potent measure to change the world and influence people in different states. Alexa Chung emphasizes the idea that regardless of the biased attitude to designers, models, and other specialists working in the sphere, they have much power to influence society and create the basis for the emergence of new trends, the will alter representations of beauty and make them more diversified (“Alexa Chung on Positive Body Image and Diversity”). The designers look for new approaches to promote inclusion and make fashion available to more people, which becomes a distinctive feature of the industry today. It considers psychological aspects and emotions triggered by a particular element and tries to avoid past stereotypes and iconic visions of beauty to create new concepts that might attract people.
The further development of fashion is also one of the complex processes. Regardless of some beliefs, the industry does not evolve occasionally or under the impact of some spontaneous decision. Forecasting the emergence of new trends and their introduction are complex tasks that demand specific resources and approaches. Multiple things influence the way people want to dress, and specialists have to collect this information, process it, and use the most popular desires to embody them into a particular style or clothes (“Fashion Buyer and What is a Trend Forecaster”). Street fashion becomes a source of inspiration for multiple designers, and it affects their decisions. Under these conditions, the evolution of the sphere is a complex process demanding much effort.
Finally, the evolving nature of the industry is evidenced by the fact that it constantly gives chances for people who previously were in shadow. For instance, hairstylists have always been a part of the sphere; however, today, they play the leading roles and attract serious attention to their projects (“Alexa Chung: How to Set up an Agency”). They affect the world of fashion by their creative ideas and precondition its evolution in a certain way. For this reason, the industry provides much space for people who belong to it and encourages them to look for their own and unique ways to express themselves. It becomes an unusual experience vital for the future rise of new trends.
Altogether, the videos delve into the fashion industry with the primary goal to disclose its secrets and familiarize people with them. At the same time, Alexa Chung tries to refute the biased representations that exist among people and destroy the stereotyped image of the industry. Today, it is a powerful and constantly evolving phenomenon with multiple opportunities to affect the world and people globally. At the same time, the fashion industry is complex and demands cooperation between various actors to attain success and evolve, considering new trends that can be attractive to individuals and inspire them to create fresh images and concepts.
References
“Alexa Chung: How to Set up an Agency | S2, E3 | Future of Fashion | British Vogue.”YouTube. Web.
“Alexa Chung on Positive Body Image and Diversity | S1, E3 | Future of Fashion | British Vogue.”YouTube. Web.
“Fashion Buyer and What is a Trend Forecaster | S1, E4 | Future of Fashion | British Vogue.”YouTube. Web.
“How to Become a Fashion Designer with Alexa Chung | S1, E2 | Future of Fashion | British Vogue.”YouTube. Web.
“How to Break into the Fashion Industry with Alexa Chung | S1, E1 | Future of Fashion | British Vogue.”YouTube. Web.