Introduction
The Ford Motor Company is the number one manufacturer of pickup trucks in the world and the second-largest producer of trucks as well as cars. This company produces vehicles like Jaguar, Aston Martin, and Ford among other vehicles. The company has succeeded on the highest level in the manufacturing of F-series pickups and the Ford Taurus. More so, it possesses more than thirty percent of Mazda and has bought the operations of the “BMW Land Rover SUV”. This company as well owns the biggest car rental firm in the world, Hertz (eSight Directory of Disability-friendly Companies, 2009).
Company’s Motivational Profile
The main categories of the employees include those in the following fields; engineering, information technology, purchasing, sales, security, and clerical posts. The employee benefits in the company include the retirement programs, holidays that are paid for, the medical plan, stock purchase or saving plan, life and disability insurance, and discount on the GM products.
According to Mulally (2009), the morale of the company is high. The company provides a big opportunity for one to acquire experience in the automotive industry. The company provides freedom for the development of professionals. It shows respect and maintains dignity among the employees at all times regardless of the circumstances.
More so, the Ford Motor Company has a habit of rotating the employees from one job to the other every after some few years and this turns out to be a very much appreciated step since it prevents the employees from becoming decayed and giving room for the development of careers and makes the work more interesting. More so, there is the support of the balance of work-life. The Ford Parenting Network (FPN) gives support to the employees in terms of enabling them to balance between family life and work life. This provides an environment where there is an optimal contribution to work as well as the employee having accomplishment of own and family duties (eSight Directory of Disability-friendly Companies, 2009),
In addition, the company has several exciting innovative projects on which the employees can work. The company puts much focus on executing faultlessly and looks forward to an excellent performance. The company is engaged in coming up with the right decisions in terms of the right product development to realize a successful future.
According to Anonymous: Sustainability Report: Employee satisfaction (2009), the company is making great efforts to bring up the level of employee satisfaction in terms of having continuous improvement in the strategies for the promotion of open channels of communication with the employees. The company realizes the significance of effective communication, especially in the course of hard financial times. The company has carried out the enhancement of internal communication efforts to develop trust and bring up the level of transparency. For instance, every week, the company holds with all the employees, interactive webcasts and during these sessions, employees are allowed to give out questions in a direct manner to the top management. More so, the company has a web-based forum for the submission and discussion of innovative ideas.
The company’s motivational strategies tend to promote employee retention to a large extent. The strategies serve as incentives for the workers within the organization to carry out their work more willingly and may not be ready to go and work anywhere else.
Conclusion
Having looked at the motivational profile of the Ford Motor Company, it has been seen that the company has adopted some of the best practices that favor the employees which are unique in one way or the other. Among the best practices are the company’s efforts to ensure a balance between work life and family life. Also, the practice of allowing open dialogue plays a vital role in addressing the employees’ pressing issues.
However, some areas still need more improvement. For instance, according to Mulally (2009), as much as the company respects and gives much freedom for the development of professionals, provide a balance between work and family life, and offer diversity, the company moves at a slow pace in adapting to changes and recognizing and giving out a reward to innovations. The company should take the initiative to adapt to changes and become more practical in giving out professions that are more satisfying to inventive and reliable employees as an alternative to the old-fashioned evaluation of performance which is just for formalities.
Reference
Anonymous (2009). Sustainability Report: Employee satisfaction. Ford Motor Company. Web.
eSight Directory of Disability-friendly Companies (2009). Ford Motor Company. eSight. Web.
Mulally, A. R. (2009). Ford Motor Reviews. Glassdoor.com.Web.