The advertisement which will be analyzed in this paper is of FIFA 09, the game is a sequel to the FIFA series which is released by EA sports each year. This paper will throw light upon the game and how good the game is. The game is released every year by EA SPORTS, EA stands for Electronic Arts. The paper will also throw light upon how big the gaming industry is.
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Gaming has grown as a business over the time, these days there are consoles specifically meant to play games like the Playstation3, Xbox, and Nintendo. This goes to show that the gaming industry presents a very good opportunity for those who are creative and are ready to try their hands at this field. The FIFA series is the most popular football game series, EA sports has established a brand name over a period of time. The game is really a very well designed game, the features of the player’s faces is very visible from the trailer. This goes to show that EA sports are working really hard to maintain the top position which they have achieved because of the FIFA series and the most developed game till now is undoubtedly FIFA 09. The advertisement of the game showcases the best players to catch the eye of the people who have been waiting for the launch of the game. The advertisement is a very well crafted advertisement it is an impeccable advertisement. It shows trailers of many intriguing matches taking place. The company has left no stone unturned in making sure that they attract as many people as possible. The game has been an immediate hit among the players and some have already started waiting for the next sequel of the game. The madness in the gaming industry is being made use of by EA sports, the company is just making sure that the advertisement designed by them for the game becomes immensely popular and works for the benefit of the company.