General electric is a company that operates in more than 100 countries offering services in technology and financial sectors. It has more than quarter a million employees who have endeavored in delivering solutions diverse solutions in transportation, finance, home, building, health and energy amongst others.
Over the years General electric has adhered to strong values dictated by its core values and governance that have always taken in account its customers, employees, share holders and the environment it trades in.
Due to its global presence, General electric human resources function has adopted a corporate social responsibility programs that have utilized technology and have produced positive results in increasing employee involvement, boosting shareholder’s value and encouraging environment conservation (Nina, 2008).
General electric electronically publishes many features and articles, newsletters and magazines that can be accessed through their website and free online subscriptions and downloads i.e.
General electric publishes an annual GE citizenship report that is updated on their website and expounds the corporate social responsibility activities within a given year. The report revolves around capacity building, climate change, sustainable health care and energy.
The company effectively utilizes television and video in its corporate social responsibility plan this involves countless television advertisements that aired daily by television channels around the world and tens of videos available on the General electric website i.e. the “want to change the world video” that encourages other stake holders to combine efforts with General electric in changing the world while making use of resources available from the company, the video is available on the website.
Audio teleconferencing is major part of General electric’s social corporate strategy in educating, informing and receiving feed back from its primary and secondary stake holders since the company strives to ensure its products are reliable and safe.
General electric organizes audio teleconferencing forums whereby concerned stake holders give views and feedback on the products impact on environment and personal health i.e. the company used audio teleconferencing in getting views, suggestions and feedback while conducting its research towards reduction of mercury from its lighting products (Perrini, 2006).
Interactive multimedia is the principal mode of instruction in General electric’s inbound e-learning program which offers training to employees in order to acquire and upgrade their skills.
The company is concerned about the safety of consumers of its defense and health care services and products hence it always ensures that they are accompanied by simulations and virtual reality software for training purposes (Nina ,2008). Data scan is a General electric product in molecular imaging that comes with simulations to ensure safety.
General electric has developed intelligent tutoring systems that facilitate authoring of generation of procedures templates and online surveys which incorporate pictures, audio and video which have proven to be very successful due to their higher response rates compared to alternative surveying methods.
The authoring aids are used in generation of templates that simplify the process of formulating procedures and policies.
In order to improve and monitor performance and productivity in a cost effective way the company has developed electronic performance support systems which have reduced the complexity of the process of performing the task employee performance evaluation, productivity evaluation and sales quota reporting.
The company has employed all the above mentioned technologies in its corporate social propensities and has won favor of both primary and secondary stakeholders.
References
Nina, B. (2008).Perspectives on corporate social responsibility. New York. Ashgate.
Perrini, F. (2006). Developing corporate social responsibility: A European perspective. I New York: Edward Elgar.