When considering a strategy of a future organization, it is crucial to take a number of aspects into consideration. These aspects include such items as the pricing strategy of the future enterprise (which will also have an impact on the quality of the product, the costs needed for its manufacturing, the amount of goods manufactured, and so on), the way in which the image of the company will be created and maintained, and the manner in which additional market share will be gained for the products created by the business.
First of all, it is paramount to discuss the pricing strategy which the Glo Bus company will utilize once it enters the market. It is planned to set the prices of products for consumers at a level that is higher than the lowest prices of similar products that are sold in the market, but, at the same time, is lower than the average prices on similar products. For instance, if the average price in North America is $285 per unit, and the lowest price is $220 per unit, then the prices may be set at a level of approximately $240-260 per unit. This strategy has a significant advantage of being able to attract a large number of consumers and stimulate them to purchase the product, simultaneously not scaring them off by too low prices, for the latter may be perceived as a sign of low quality by a large number of clients.
Next, it is important to consider what image of the current organization will be created and promoted. It is possible to recommend creating and maintaining the image of the company which is as positive as possible. In other words, while promoting the products of the enterprise, it is advised to focus on the high quality of the product. Furthermore, it is needed to ensure that the level of the customer service is high enough. Also, it is pivotal to make sure that the actual quality of the product is reasonably high for the prices at which it will be sold. This may permit for maintaining a large number of sales and generating a considerable amount of profit.
In addition, it is critical to discuss the manner in which an additional market share will be gained for the current organization. First, it may be recommended to utilize such a tool as special offers and promotions of particular products in order to strongly prompt clients to purchase and try these products for the first time; the decent quality of the product and the relatively cheap price will then further stimulate consumers to buy the products of this enterprise. Furthermore, the company should employ such an instrument as retail support in order to make sure that the consumers remain satisfied with the products. Finally, website advertising should also be used; this is due to the fact that nowadays, a large proportion of consumers tend to surf the Internet, and are highly likely to be influenced by the advertisement of the current company if such an advertisement can be found online.
All in all, it should be stressed that it is recommended: a) to set the prices of the products of the organization to a level which is higher than the lowest prices on similar product, but lower than the average prices; b) to strive to maintain a positive image of the business at all times; c) to use promotions and special offers, as well as retail support and website advertising so as to gain some additional market share for the enterprise.