Introduction
Globalization in the sphere of media is profit-driven; it is aimed at reaching high popularity. Profit is an engine of the media globalization. TV programs become famous because they are transmitted all over the world; only those programs that are interesting for the wide audience are launched into the global broadcast. The pilot projects represent the innovation in the sphere of market research in the sphere of global media. It is unlikely for the global media chiefs to spend money on unprofitable projects. The news that are considered uninteresting in terms of popularity are not included into the issue. Programs that are really interesting and helpful for the audience, but do not provide a benefit, are unlikely to be ever launched.
Globalization in Media
Media globalization destroys local cultures; especially when “the cultural forms emanate from the West” (Lull, 8). It is impossible to live observing the rules and traditions of the national customs and encounter the Western aggression shown in the media. How can one live with a permanent sense of anxiety? The United States of America are likely to send their military forces in order to get what they want. The people of the Islamic countries are aware of this fact and feel it necessary to protect themselves from the tyranny of the West. “Global awareness of extreme disparities in living standards and lifestyles provokes much more than terrorist assaults by religious fanatics” (Lull, 1).
Nevertheless, the media globalization helps people from different countries to know about the world events without even leaving their room. The variety of the sources, which let us know about the actions and processes on the other side of the world. Moreover, the necessary information can be received via internet connections, satellite-based communication, television and radio. However, the correctness of the global information is a disputable issue; particularly when taking into consideration the facts. Thus, it is easy to misrepresent the information in order to color the situation bright.
The media globalization affected all countries; sometimes it involves great problems. Thereby, the top leaders and authorities of the Islamic world are not likely to encourage Islamic people to listen to the Western music, to wear “Western-style neckties at work” (Lull, 24). Islamic women who have been oppressed for centuries have no right to follow the Western style either. The men are restricted to act according to the Western style, women are prohibited to breath without men’s permission. Make-up is one of the most severe taboos; it can cause great problems with local authorities.
Human Expression
It goes without saying that the cruelty of the Islamic laws is the burning issue of the modern human rights conferences. “It seems absurd that prohibitions [like these] could exist anywhere on Earth in the twenty-first century and be enforced with such (de)moralizing zeal” (Lull, 25). The Islamic laws impose too much restrictions upon the people who follow the religious and social traditions of their native country. The disobedience in terms of expressing liking of the Western culture is always punished in the cruelest way.
The traditions in the Islamic countries are cruel, consequently, one must follow the traditions in order to live in a safety world. The leaders of this world are not likely to let the Western culture into the ancient customs and lifestyles. The Islamic world resists the invasion of technologies, global communication and informational transparency. Furthermore, they have an inherent right to live in their own world without any means to communicate with an outer world. The freedom is spread by the United States of America. Do you want your relatives to follow the examples of the Western-style culture (promotion of drugs, violence, free love)? The Islamic world resist the bad tendencies of the Western culture.
Cultural Transparency
The cultural transparency represents a chance to know more about different countries of the world. The information can be retrieved from the internet databases and any digital library by means of a simple search. It is necessary to get knowledge about cultures different from our native one. Any objective knowledge can be developed and used in future. The sphere of global cultures contains the key to communication as being aware of the peculiarities of different cultures it can be easier to establish contacts with representatives of alien cultures.
As soon as one comes to know about the alien culture, this person is likely to go to the country that represents this particular culture. The possibility to travel rises a range of new issues. Thus, being aware of the culture you come to the country and see the (in)correctness of the source you have used. It is possible to check the information about the countries by means of traveling and comparing.
Some traditions can be considered as cruel ones; it is impossible to judge the culture by some stereotypes that have been established by biased media sources. The world is an organism, which grows and develops its features and skills. One cannot deprive some cultures of the right to be unique and self-sufficient. The world approaches to liberalism; it learns basic rules of liberal society. The traditions are likely to change, so are the people, cultures, and their traditions.
Works Cited
Lull, James. Culture-on-Demand: Communication in a Crisis World. Oxford: Blackwell Publishing, 2007.