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Golds Reling Company: Customer Satisfaction and Marketing Essay

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Updated: Jun 27th, 2020

Methods forGolds Reling, Inc. to effectively measure customer satisfaction for the new product launch

To measure the customer satisfaction rates for the new product launch, Gold Reling, Inc. should consider such methods as carrying out personal interviews among the target audience and sending questionnaires to the company’s clientele via e-mail. Though each of the specified methods is used quite actively as a means to measure customer satisfaction, one must admit that surveys sent by e-mail are often ignored or sent to the trash box – or, worse yet, to the spam box. Therefore, while being hasty, personal interviews can be considered a perfect solution. For this purpose, the organization could follow the process of customer identification and gathering data through customer surveys (Iacobucci, 2014).

To create an application for the iTunes store, which will enjoy popularity, one will have to carry out several surveys among the target audience, as well as to conduct several tests that will help identify the current demands. As a result, a deep analysis of the customers’ needs and demands can be carried out, and a better understanding of the tendencies regarding the demand can be provided.

Marketing strategy options for Golds Reling, Inc.

Gold Reling, Inc. may adopt the strategies call-to-action marketing and direct marketing (Iacobucci, 2014). The latter will help spread awareness among the target clientele at the same time, providing the customers with enough options for learning about the new application, its benefits, pricing, etc. The former, in its turn, will have a more subtle, yet just as impressive effect, as it will encourage the potential customers to consider buying the product after they have learned about it from direct marketing carried out by the company.

Seeing that Facebook has become a corporate giant and dominates the social networking market is not only the United States but also in a range of other countries, creating a marketing strategy that will allow a company to compete with it is not an easy task. The strategy aimed at stressing the characteristics of the new network that Facebook lacks may become an opportunity. In this case, the social network in question should be marketed to the target audience not as a rival of Facebook, but as an entirely different concept, the unique phenomenon that people have not seen yet. Also, it will be reasonable to advertise the new network with the help of so-called search marketing. Google is not only a search tool, but also a powerful marketing tool, and one must not underestimate its potential.

The most important concepts in the Marketing course

Among the key concepts that have been learned over the course, the phenomenon of customer satisfaction and the theory of consumer buying behavior deserve to be mentioned (Iacobucci, 2014). A closer look at the strategies that a range of modern SMEs use for attracting new clientele shows that the significance of customer satisfaction is often underestimated by a range of minor organizations, which leads to their untimely and inevitable demise. The information learned during the course has not only shed some light on the issue but also provided instructions on achieving customer satisfaction comparatively easily.

Another essential concept to be born in mind, the theory of consumer buying behavior must be put on the list of peculiar issues to consider. While the very idea of determining buyer behavior seems rather dubious, one must admit that the assumptions provided by the authors of the theory are worth taking into account. Though, in most cases, the buying behavior is determined by the customer’s personal needs, current trends do have a tangible effect on the buying behavior, which may help locate a strategy for increasing the company’s sales.

Reference List

Iacobucci, D. (2014). Marketing management (4th ed.). Mason, OH: South-Western Cengage Learning.

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IvyPanda. 2020. "Golds Reling Company: Customer Satisfaction and Marketing." June 27, 2020. https://ivypanda.com/essays/golds-reling-company-customer-satisfaction-and-marketing/.

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IvyPanda. (2020) 'Golds Reling Company: Customer Satisfaction and Marketing'. 27 June.

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