Graphic design can be different since it includes at least eight main types of jobs. These are visual identity, marketing, and advertising, user interface, publication, packaging, motion, environmental, and art and illustration graphic design (Jones Cann para.3). All of these types are interrelated, and by starting to work on one kind of project, a graphic designer learns to some extent all of them. This paper argues that the work of a graphic designer has responsibilities that are common for all types of tasks, including the sequence of steps and the necessary academic and practical training.
Some people believe that to work as a graphic designer, a person does not need additional knowledge and even the talent of an artist. It is also widely accepted that everything can be learned in the process, but once having learned, the designer should deal with one specific direction. Both of these statements are wrong. Graphic designers must have the artist’s talent, as they work with complex concepts and are the first to present a product to the general public, be it identity, publication, or illustration graphic design. Often it depends on the graphic designer whether the client or the target audience will be interested in the proposed product. Therefore, a graphic designer must understand what and how he is doing not to ruin the whole project.
By starting to work in one of the directions, a graphic designer can assess the level of pressure from colleagues, in cooperation with whom he creates a common product, and how he copes with the need for collective creativity. A designer can also experience an important moment of understanding his responsibility for the result and come to terms with the fact that nothing is perfect. Finally, all types of graphic design are types of public relations and, therefore, are similar. Any product is recipient-oriented, and a competent graphic designer will always find a suitable form.
Thus, it was argued that the job of a graphic designer is to perform functions related to the creation of a graphic product, and these functions are similar regardless of the type of product. Therefore, having learned how to work with visual identity, any graphic designer can easily switch to marketing and advertising or user interface graphic design. For each type of task, a graphic designer creates a concept and coordinates it with colleagues and the client, expresses it graphically, reconciles it, and then releases it to the world to see how successful the graphic product has been.
Reference
Jones Cann, Mila. “The 8 Types of Graphic Design.”99designs, 2018. Web.