Originally, the most interesting fact about the hospitality sphere in general is that all the companies and hotel networks resort to various means and measures for performing the same task of attracting visitors. Thus, some hotels make the great emphasis on the commodity of visitor’s residence; others aim to reduce the price per a room maximally. The “Green” Hotel Association aims to make their visitors approach the nature as close as possible for preserving the environment and natural resources, such as water, timber and clean air. The most surprising thing in this fact is that every approach finds its own follower and, consequently, customer.
As for the organization, there is strong necessity to mention that it would be a great mistake to incorporate all the approaches into a single one. Thus, maximum commodity and maximum reduction of the prices are incompatible, and compromise will be required. Compromises, in their turn, are not suitable for successful business performance. Nevertheless, some parallel approaches, such as entering the “green” association, or The American Hotel & Lodging Association, as well as Hospitality Financial & Technology Professionals will help to overcome some difficulties with market positioning, and promote the efforts, aimed at attracting visitors. (Fleisher and Bensoussan, 2003)
The book by Peter Jones and Andrew Lockwood “The Management of Hotel Operations” will be useful for the analysis of hotel business and hospitality approaches. Originally, the matters of hotel management are regarded to be the most crucial in the allover sphere, independently on the selected approach of business development. In the light of the fact that business management in the hotel sphere is regarded to be the matter of hospitality, Jones and Lockwood give the universal approach based on the notion that people are far from their homes. Thus, while some wish to feel the home atmosphere, the other wish quite the opposite, thus, the manager should be able to define these types of people. (Fleisher and Bensoussan, 2003)
As for the resource that should not be used for the research, it should be stated that there are whales of useless materials available. Sampson (2006), and his research named “Fighting Hotel Competition, Hotel Condo Sales and Indoor Water Parks” is an example of such resource. Originally, the article is aimed at representing the unique materials and facts, nevertheless, all the facts are deeply particular, and can not be used for the research of the enlisted hotels and hotel groups.
Considering the fact, that the analyzed hotel groups represent various approaches towards the development of business performance and marketing activity, it should be stated that the most preferable meeting would be the “Business Seminar” in Moscow Renaissance hotel. Originally, this conference is aimed at discussing the issues and problems, which are closely associated with the gap between demand and supply in the hotel sphere in general, and hospitality business in particular. Especially, this challenge is faced by the internationally branded hotels. In the light of the fact that mot hotel groups are international, these issues may be rather helpful for the thorough research of the business performance, and solving the challenged problems. (Jones, Lockwood, 2009)
The research process, which was used for finding the announcements, is based on internet search engines. Everything which is required for proper search is the clearly defined problem, which is actual for the business sphere (the gap between demand and supply, as in the described example), and a few minutes of internet search for finding the reliable information.
The lodging industry in the USA is regarded to be a large market. The InterContinental Hotel Group has more than 150 million visitors. The hotels & motels industry value consists of all revenues generated by hotels, motels and other accommodation providers through the provision of accommodation and foodservice.
The issues of Occupancy, Revenue per a Room and the Average Daily Rate are the matters which are deeply discussed in every overview of the hotel business. Originally, the aim of any management strategy and marketing performance plan is to increase the numbers of these indicators (Occupancy, Revenue per a Room and the Average Daily Rate).
The performance of the industry is forecast to decelerate, with an anticipated compound annual growth rate of 5.2% for the five-year period 2008-2013, which is expected to drive the industry to a value of $187.6 billion by the end of 2013. (Jones, Lockwood, 2002)
Nearly 76% of InterContinental Hotel Group rooms worldwide are franchised, 23% are operated under management contracts; and 1% (18) are owned and leased. InterContinental Hotel Group supports revenue delivery into its hotels through its global reservation system and global loyalty program which is paid for by assessments from each hotel in the group. (Sampson, 2006). The revenue delivery of the Hotel Group is supported through the global reservation system. Moreover, the global loyalty program is resorted to, which is paid from each hotel in the group.
References
Fleisher, C.S., and Bensoussan, B.E. Strategic and competitive analysis: Methods and techniques for analyzing business competition. Upper Saddle River, NJ: Prentice Hall. 2003.
Jones, P. Lockwood, A. The Management of Hotel Operations. Cengage Learning EMEA. 2009.
Sampson, S. Fighting Hotel Competition, Hotel Condo Sales and Indoor Water Parks. Business & Finance, 2006.