This paper discusses the concept of market segmentation, targeting and positioning and how the same is applicable in the hotel industry and in particular Intercontinental Hotels Group.
This is the reason that hotels need to keep their customers happy and satisfied to maximize usage of their facilities. Hotels need to understand and implement the latest trends and technologies in the hotel industry.
One of the best examples that can guide us in making this analysis is the Premier Inn chain hotel in the UK This is one of the largest hotel chains under Whitbread Plc in the [...]
Through focused and differentiated business strategies, the InterContinental Hotels Group has created hotel brands such as the Crown Plaza to serve the luxury customer segment, Holiday Inn to serve the mid-price segment, Holiday Inn Express [...]
The development of the hotel industry is essential today as it requires the improvement of its leadership and management activities. The relationship between the hotel industry and CSR concepts is evident: both of them are [...]
The individual operation of a hotel will be the focus of this paper because by studying the activities of Marriott in their campaign to go green the hotel chain's strategies implemented can be a learning [...]
The first among the hotels in this chain; The Shangri-La Hotel Singapore became the Flagship hotel. Giovanni Angelini is the CEO and Managing Director of this hotel group was recognized as the "2006 Corporate Hotelier [...]
Even though the corporation made history in 1947 as the first hotel entity to list its stock on the New York Stock Exchange, it was Conrad Hilton who shook the hotel and hospitality industry to [...]
As a result of the need for diversification, the PDR Hotels & Resorts has developed an interest in purchasing the Mortloch hotel; the management of PDR Hotels & Resorts believes that investing in the hotel [...]
Some of the achievements as will be discussed are as a result of innovations taken by some of the hotels while some of the challenges are as a result of government failure to put in [...]
The combined effect of the said strategies is expected to include the diversification of the customer base, the increased loyalty of the existing clients, and the optimisation of resource allocation.
Accor's multi-brand strategy is guided by the belief that having multiple and powerful brands in the same market plays a complementary role in the promotion of the organization's products and services because it allows customers [...]
The purpose of this paper is to identify and describe internal and external forces for change and highlight the biggest OD challenges for a consultant at Red Carpet.
Hotels are a primary group of companies in the service sector that consistently want to improve their customer service offing by taking advantage of the opportunities existing in the creation of additional value and customer [...]
Although the above-mentioned facts largely represent common practice in the industry, different hotels today are grappling with the challenge of formulating the right pricing strategy to reflect changing market dynamics in the sector.
Power of suppliers Suppliers in the Mallorca Hotel Industry have power owing to the existence of many players and high demand for different hotel related services used by the establishments within the Mallorca Island.
Three hotels, besides Mango, do not have renovated guest rooms. Renovation results in a price increase, which means the rest of the hotels are considered to be pricier options.
The early days of hospitality industry in America were in the hands of inns and lodge owners. The present paper primarily aims at a comparative study of bargain and 5 star hotels in the United [...]
In the competitive hospitality industry, the management of the Intercontinental Hotels and Resorts is increasingly becoming more aware of the benefits of making customer satisfaction a priority.
Here, the company will need to work on replacing some of the materials on the roofs and this means that membranes, asphalt shingles and tiles will need to be worked on.
The prices of commodities should directly proportional to the Quantity and the quality of goods and services offered, therefore, once a new hotel is established it to avoid unfair competition, it should offer almost similar [...]
According to this act, the needs of people with disabilities should be satisfied in relation to the fixed rules in order to provide the necessary conditions for these persons and follow the principle of the [...]
The climate is also conducive to year-round recreation, while the infrastructure here is more than decent, corresponding to the exoticism and cost of the destination.
Thus, the hotels invest in charitable programs to better the welfare of the people residing within the society. The first phase in predicting whether customers pick green hotels to stay in is to investigate consumers' [...]
Friday Harbour is designed to improve and protect the quality of the water in the marina basin. The on-site restaurant serves a variety of cuisine at the request of the guest.
It has been found that the chain hotels that used to enjoy the visits of the affluent in the society have in recent time experienced the reduction on their visits a factor that is due [...]
The first concept of ice hotel came to Yngve Bergqvist, who is the founder and CEO of Ice Hotel, a hotel chain."In the year 1989, he visited Japan during the cold winter season, especially to [...]
The mentioned actors of the hospitality industry are the first properties that were affected by coronavirus to the extent to make a decision of closure.
In a crisis, the instability of the external and internal environment increases, and the likelihood of an even greater aggravation of the negative aspects of the crisis due to a rise in the share of [...]
It is important to note as the class of hotel rises, so does the level of quality expectations by the clients. Customers assessment of service quality is not static and as such not a dependable [...]
The enhancement of security by hotel management to its staff members, guests, and properties requires a high degree of commitment; which in turn would ensure the prosperity of the hotel.
After the analysis of the current property and all of its operational aspects the diagnosis is to refurbish The Stonington Beach Hotel to reflect a green and more luxurious environment.
Taking into account the hassles related to traveling, the last thing a visitor to foreign place needs is to be overly concerned with the intricacies of security.
The information we were able to get was also accurate and reliable because a lot of it was from the government and research from reputable organizations.
The authors of the article "The transparency of Islamic hotels" examine the correspondence of the status and information of Muslim-friendly hotels and the influence of this factor on their success.
In this paper, the researcher seeks to address the problem of diversity management that the company faces. The problem with this strategy is that the management is finding it difficult to manage the diversity of [...]
In its business operations, the corporation and all its hotels in different parts of the United Arab Emirates rely on the provision of high-quality services.
The hotel management provides them with the information they may need to enjoy their stay at the hotel. The hotel serves their specific needs by offering services such as meals and a playground for babies.
There are three key characteristics that define the hotel and help the staff provide services of the highest quality: the tasks to be done, the treatment of the customers, and tangibles including the core, design, [...]
At first, one should mention engineers, designers, and builders who were involved in the construction of this hotel. Moreover, much attention should be paid to the tours conducted in this place.
It is important for this hotel to provide high quality services to the customers since it is the quality of the services that will either draw the customers to the hotel or drive them away.
The primary aim of the proposed study is to critically analyze how service quality affects customer loyalty and customer repeat intentions in hotel settings in China.
In the same way, many scholars directed a study that tried to investigate the tourism exercises of the consumers and their conduct with regards to shopping. The general objective of this study was to determine [...]
However, with the growth and development of e-commerce in the 1990s, hotels and travel agencies changed how they operate their businesses by embracing the virtual platform.
As an intern at the Connaught Hotel, I managed to develop a range of communication and teamwork skills, the ability to organize and self-manage my tasks, and the tendency to educate myself by learning from [...]
Based on the analysis of the development of the hotel business in this region, it is possible to consider the specifics of investing and the growth prospects of interest in this field.
On the example of the French Hotel Group Accor, it is possible to trace the way of becoming from a small chain to one of the largest and world-famous brands.
Pullman Quay Grand Sydney Harbour is a five-star hotel in Sydney which requires the solution to the problem of increasing the revenue to improve a current stable position of the hotel in the market of [...]
The paper analyzes the extant academic literature on revenue and hospitality management in order to develop five tactics that can be used by a revenue manager of Swissotel Sydney for improving the company's bottom line. [...]
The concept of revenue management is mainly the art and science of foreseeing instantaneous customer demands at the micro-market category and facilitating the optimization of price, as well as improving the availability of products. Efficient [...]
Sheraton Grande Sukhumvit is located at the center of Bangkok and proves to be the most technologically advanced hotel among other luxury hotels in the given area.
By comparing the outcomes to which the application of a SERQUAL-based framework and the quality management frameworks that are typically used at UAE hotels at present, one will be able to come to a meaningful [...]
The purpose of this report is to discuss Curio Collection as a new international brand established by Hilton and describe the details of its facilities management with the focus on such aspects as technology and [...]
The article's main argument is the uniqueness of the hotel Moderne in the Chinese city Harbin: the hotel was transformed into different facilities during different decades.
However, this process is dictated by the kind of services that the facility to be designed intends to offer, as well as the constraints it usually faces.
Therefore, while planning the transformation from a tourist hotel to a business hotel, the managers have to explore the areas that need major changes, such as services provided, training, and facility transformation, and to develop [...]
The researcher was interested in investigating the influence of online reviews on travelers' choice of a hotel. In this study, the researcher seeks to determine the impact of online reviews on hotels and restaurants.
For example, dining in a Cut restaurant on the hotel territory is a sign of financial prosperity. Thus, the hotel is conveniently located to meet with people and socialize.
A high number of calls along with hotel managers' assuredness that online reservations are much more convenient lead to the fact that many hotels do not have quality call operators who are able to inform [...]
For multinational companies to take full advantage of the opportunities in the online market to boost their sales, they have to understand the online behavior of their customers when they make online room reservations.
The most recent issues related to the development and design of hotels worldwide relate to the varying cultural customs. The increase in international business and tours impacts on the designing of new international hotels to [...]
In regards to the international hotel and restaurant industry, authoritarian rule is a negative factor that inhibits the growth and development of the sector.
Therefore, the analysis of the hotel industry's progress in the UAE depends on determining the relationship between such variables as the growth of tourism and transportation business in the UAE and changes in the household [...]
The present paper purposes to demonstrate the suitability of the balanced scorecard in assisting hotel and resort managers to balance their priorities, hence refuting the claim that adopting the bottom-line approach is the way to [...]
This paper will discuss the concept of Greening Hotels, its effect on the various stakeholders including the customers, the significance of this concept, what the future holds for the development and growth of this noble [...]
The following are the services and applications of internet and associated technologies in hotels; the use of internet and associated technologies has enhanced online hotel reservations.
The first dimension places the values of "flexibility, discretion, and dynamism at one end of the scale while stability, order, and control on the other. It can be deduced that there is a lot of [...]
One of the greatest advantages of a small hotel, in this respect, is the number of employees necessary to maintain a hotel with regard to the resource management and competencies of employees in terms of [...]
Provision of standardized services and amenities with customization to meet the unique needs of customers in a certain locality is a global trend and a driving force in the hotel industry.
The employees in hotels and other firms in the hospitality industry are able to move from one organization to the other more quickly due to the many operating hotels.
The firm's location at 'The Rocks' which is one of the major historic sites in Australia contributes to the firm's competitive advantage by attracting a wide range of tourists annually.
Though some uncertainty is evident in medium-term planning, it is an integral part of the hotel management; besides, the main difference between the short- and medium-term objectives is the level of certainty/uncertainty due to the [...]
In my, opinion in this way, hotels are able to increase the perceived value of their services. Thus, it is quite possible for me to say that hospitality organizations attempt to add extra value to [...]
The hospitality industry is more of a service industry, thus for an effective operational management, the focus should be on the quality of service that customers receive from the company; this has been one area [...]
The results suggest the following: technology has emerged as a critical tool to promote and enhance service within the industry, interactive social media is the most viable tool for marketing and enhancing service to the [...]
Since the given issue is a peculiar study of hotel management and can be considered a perfect example of the way the environmental issues interfere the field of business, I picked the concern for the [...]
However, the timeshare units are limited in terms of facilities such as dining and room service to the customers that are further expected to stay for a week.
The main advantage of using the method is that they will get into partnership with companies that are already established in the markets; such companies will offer the management quality advises and recommendations on how [...]
In the next 10 years, the number of pilgrims arriving in Saudi Arabia is expected to increase to almost 15 million. The Saudi's government in 2001 announced the creation of the HCT as the first [...]
The first success indicator that a hotel manager should look out for is the profit made by the hotel. The fifth success indicator that a hotel manager should look out for is advertising.
The problem of the high level of business competition in the field of hotel industry which can be observed in Dubai influences the position of Radisson Hotels in the range of the most successful hotels [...]
Neither the rating which is given by the credible magazine which tries to follow the international standards nor the one presented by those who have visited the place can be trusted as most of the [...]
Through the use of the internet, luxury hotels are tapping into this social factor in a big way. These facilities must alter their services in order to meet the needs of their customers and to [...]
For the hotel industry that is being examined in this paper this means targeting environmentally conscious consumers that wish to stay in the general area for a short period of time, positioning the image of [...]
It has to be noted that in the Singapore market, there is lack of differentiation i.e.all the hotels do the same things save for different prices and the different locations of these hotels.
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