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Modern hotel industry leads reservation online. It is very convenient and fast. Even though many people still prefer to make telephone reservations, the Internet has already occupied the hotel reservation. It should be mentioned that more people see the privileges of using online reservation rather than do it via email (Smit, 2012). The form of reservation is convenient, the time spent on this procedure is minimal, and people do not have to go anywhere, they have just switch on the Internet and follow the steps. The reservation online is an easy task to do as the actions are reduced to minimum and the information required is also minimal (Bardi, 2011).
Thus, to understand how online registration works, whether it is convenient of not, we have decided to check three different sites where tried to reserve a room. Online reservation is aimed at booking a same room type, considering the same check-in and check-out date, and understanding whether the same number of guest is allowed. In other words, three web sites which deal with registration have been examined. We tried to check all the points in order to see whether they are advantageous or not for people. The main criteria according to which the web sites for reservation are going to be checked are as follows, the hotel website, www.booking.com, and www.hotels.com.
The US hotel in Las Vegas appeared as the center of our attention. Thehotel Mandalay Bay is a focus of our discussion. The choice of the web sites for analysis was justified by the frequency of used services. The site of the hotel is considered to be the most common for reservation, then, we selected two most spread services, booking.com and hotel.com. The analysis is going to be based on stressing pros and cons of reserving a room with one of the services in several aspects, such as payment method, cancellation policy, benefits received, benefits received, convenience of the order form, and user-friendliness.
|Hotel Website (Thehotel Mandalay Bay, 2013)||Using the hotel website, a customer has an opportunity to pay with a MasterCard, Visa, American Express, Diner card, Discover, or JCB. A vast majority of payment ways is allowed. A customer has to mention all the necessary information for using the credit card which is put on one and the same page. The price is the cheapest if to deal with the hotel website as the customer works directly with the hotel without using the services of brokers||One of the disadvantages is that much information is to be included, and only the American citizens are able to reserve a room with the help of this web site. The system requires a zip code mentioning that only the residents of the USA and Canada may be registered of making a reservation. One more disadvantage is that payment is the third step in the whole procedure, therefore, it is difficult to make fast reservation. To change the duration of reservation or the date after seeing a price a person has to start the procedure from the very beginning.|
|www.booking.com (THEhotel at Mandalay Bay, 2013)||No booking fees are required.||The rooms are available for reservation as the website has already reserved the places. The price may vary from the more expensive and less expensive in comparison with the hotel web site|
|www.hotels.com (Secure booking: THEhotel Mandalay Bay, 2013)||The payment details are minimal. There is no need to write too much personal information, the method and number of the card are enough.|
|Hotel Website (Thehotel Mandalay Bay, 2013)||People do have an opportunity to cancel reservation and to return money without additional fines.||The main disadvantage of using this way of reservation is that in case of refusal from the room the deposit may be received only 48 hour before the day of arrival. In other case money is not returned.|
|www.booking.com (THEhotel at Mandalay Bay, 2013)||There is an opportunity to cancel reservation||A person is allowed to cancel reservation 3 days before arrival. Otherwise, no money is returned.|
|www.hotels.com (Secure booking: THEhotel Mandalay Bay, 2013)||Cancellation is possible within 48 hours before arrival. Otherwise, a person is going to be charged with 1 night of stay. The rest of money is returned.|
|Service in generally|
|Hotel Website (Thehotel Mandalay Bay, 2013)||The reservation service in general is good as no extra information is required. There is no need to log in and to have additional information about the way how to reserve a room. The whole procedure is simple and easy.|
|www.booking.com (THEhotel at Mandalay Bay, 2013)||The process can be completed within 4 steps the final of which is congratulation with the made order. The service offers to register for faster reservation. Therefore, if a person constantly has to spend time on reserving rooms in the hotels online, he/she can register one time and the next time when he/she is going to use the service, the reservation is going to be completed automatically. One will just have to fill out the dates of arrival and delay.||It could be easier if a customer could change the number of night at the hotel at each step.|
|www.hotels.com (Secure booking: THEhotel Mandalay Bay, 2013)|
|Convenience of the order form|
|Hotel Website (Thehotel Mandalay Bay, 2013)||The order form is easy for understanding||Generally, the order form in not suitable as when one states the dates of arrival and delay, the next step is to be completed, the step of payment, and one is unable to correct the duration of staying in hotel at that page. A customer has to start everything from the very beginning.|
|www.booking.com (THEhotel at Mandalay Bay, 2013)||The form is convenient and easy to follow.||Four steps are allowed, the form does not allow a person to see all the steps at one page. Each time changes are to be made in the previous step, an order is to be started from the very beginning.|
|www.hotels.com (Secure booking: THEhotel Mandalay Bay, 2013)||The order form consists of two steps. It is very convenient, the first step is the enumeration of the necessary services, and the second step is payment with all other information about a service and client.|
|Hotel Website (Thehotel Mandalay Bay, 2013)||The system is neutral for the customer, the additional requirements are offered to be listed, however, there are no guarantees that the requirements are going to be met.|
|www.booking.com (THEhotel at Mandalay Bay, 2013)||The service is friendly. When customer wants to make an order, he/she is notified about the number of reservations from the site and the rate of the hotel according to the customers’ responses. A customer is also notified that the best price if the reservation is taken earlier.|
|www.hotels.com (Secure booking: THEhotel Mandalay Bay, 2013)||The service is neutral to the customer as no additional information about the price and hotel is not allowed.|
Therefore, having conducted a research about the way of hotel room reservation, it may be concluded that booking.com is the best in this sphere. The hotel reservation system requires too much information which sometimes may be inconvenient. The reservation may be provided on another person and the data necessary for it with the use of the hotel website is too personal. Hotel.com is not friendly enough. Even though the form of reservation is convenient and the number of steps is appropriate, hotels.com is not that service which is to be used while booking a room. Booking.com with all the disadvantages is has is considered to be the most appropriate service for making an online reservation.
As the practice shows, it has the rooms even when the hotel reservation form states that no free rooms are available. Moreover, the user-friendliness parameter is the most important. Booking.com is available on different languages as the reservation is possible from different parts of the world and a customer is able to read and sign up the form on an appropriate language. Each Internet reservation service has a database, thus, in case of registration, a service is going to use the previously left data of payment for making an order (Smith, & Taylor, 2004).
Bardi, J. A. (2011). Hotel Front Office Management. New York: John Wiley and Sons.
Secure booking: THEhotel Mandalay Bay. (2013). Web.
Smith, P. R., & Taylor, J. (2004). Marketing Communications: An Integrated Approach. New York: Kogan Page Publishers.
Smit, L. (2012). Event Management: Putting theory into practice – A South African Approach. New York: Event Management South Africa.
THEhotel at Mandalay Bay. (2013). Web.
Thehotel Mandalay Bay. (2013). Web.