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Looking at the modern industry of hospitality, the hotel ratings seem too strange and unreliable. Having visited many hotels, I may say that there are a lot of those which do not correspond to the real estate of things. Having read two articles about hotel ratings, I should say that the modern system of hotel ratings is too poor and does not nave any reliable grounds.
Neither the rating which is given by the credible magazine which tries to follow the international standards nor the one presented by those who have visited the place can be trusted as most of the comments are left by the professional writers who are paid for a rating to make people believe that the place is good enough. There is also no guarantee that a hotel rating presented by a reliable company which is responsible for creating the rating is objective as all people do in the modern world are subjected to business relations.
Hotel business is one of the most important ones as accommodation is the central aspect in the global political and economical relations in the world. Each company tries to be responsible for the ranks it gives, however, being based on the business relations there is no guarantee that the hotel is ranked adequately and no business relations are involved. Looking at the present situation in the accommodation business, the following aspects are to be considered.
First, hotels want to get as many customers as possible, therefore, the marketing and promotion strategy is usually on the high level. The hotels create websites where people seem to express their opinion. However, in most cases professional writers leave comments. Of course, people are able to do it as well. One may come across several negative feedbacks, but a clever client would think that they are just the personal opinion of those who are always unsatisfied with everything as the vast majority of the feedbacks are going to be positive.
Second, there are many companies which guarantee to provide hotel ranking services having compared and contrasted the hotel’s services with the standards and to draw the conclusions. However, the absence of any internationally accepted standards makes it possible for the companies to vary in their opinions. The business relations are based on the financial grounds, therefore, the companies get money and give a hotel rating it wants.
Finally, hotel business is very competitive. The Internet has become the most important means of advertising. Many people in the world use the Internet for all needs and the information search is one of the main functions the Internet performs. Having understood this idea, many hotel promotion programs became to be oriented on the customers’ feedback.
Therefore, it should be concluded that hotel ratings in the modern world are created just with business purposes and some of the hotels do not correspond to the level they are ranked with. Being positioned as 5 star hotels, most of the accommodation services are not that perfect as they are to be.
It is impossible to get to know about a hotel the whole truth before staying in that hotel. The websites which seem to express client’s opinion are served by the professionals, the feedbacks are created to attract more customers and the ranking system is used just for marketing services as there are no international standards.