Executive summary
Greenland Healthcare Clinic offers a range of home-based health care services coupled with community based social services to the people of South Carolina. It has been revealed through market research that the region is in dire need of not only the quality healthcare, but also the need for better social services. And as such, it is our belief that by employing well educated and competent staff coupled with organized management, we can become one of the best healthcare agencies in South Carolina. Greenland Healthcare Clinic will be created as a Charleston Limited Liability company based in Charleston County. The office will be based on Main Street in Charleston, Southeastern State of South Carolina.
Greenland Healthcare Clinics’ services will mainly target the individuals who will require the home-based healthcare service providers at their convenience. Our agency will be licensed by the state of Columbia. Currently, there are only two home healthcare clinics in South Carolina which do not offer services to all our target regions. Greenland Healthcare Clinics is integrated as a partnership.
The core founder of Greenland Healthcare clinic, Clement Nitzch, is a renowned health administrator coupled with his social work skills with enormous expertise in social services. The partnership will also incorporate, a non-managing partner, Gustavo Brandao, who will assist with the start-up funding. Greenland Healthcare Clinic will be managed by the clinical directors Veronica Tadivo and Roberto Rodriguez. All the Greenland Healthcare Services will be set in accordance with the existing Medicare Insurance regulations of Columbia.
Company Description
Greenland Healthcare Clinic is an upcoming Home-based healthcare and social service agency. The premise will be based in the heart of South Carolina and will provide the following services: Skilled Nursing, Social Work, Personal Injury Case Management, Nursing Aide and Speech therapy (Home Health Care Services Business plan, 2013).
Market Analysis
The Greenland Healthcare Clinic customer base will be largely drawn from the patients referred by healthcare facilities, physicians and other healthcare professionals. The patients seeking personal Injury Case Management will be basically those who get injured either at work place or those involved in other forms of accident within an organizational structure. The referrals will basically emanate from attorneys in search of case management services for their clients (Home Health Care Service Business Plan, 2013).
Due to the fact that a good number of people living in Charleston, South Carolina are elderly, it therefore prudent for them to stay at home most of the time and get treatment from a nearby healthcare provider, this will avoid continuous movement sometimes for longer distances in search of healthcare services. Greenland’s primary market segment will therefore include those patients who are in their old age; thereby requiring home care services (Washburn Small Business Development Center, 2013)
Organization and Management
Greenland Healthcare clinics’ starting team will consist of a Clinical Director, an Administrative Director and five other employees. Due to the fact that Clement Nitzch is a licensed social worker, he will therefore provide all social health services for the start up stage of the plan, coupled with that, he will also provide most of the administrative directions within the premise. Veronica Tadivo being a registered nurse, she will provide the nursing services and supervising the nursing staff during the initial stages of the business (U.S. Small Business Administration, 2013).
References
Home Health Care Service Business Plan (2013). Executive Summary. Web.
U.S. Small Business Administration, (2013). How to Write a Business Plan. Web.
Washburn Small Business Development Center. (n.d.). Business planning to profits. Web.