Introduction
First, it should be stated that the health promotion programs are generally intended for the propaganda of a healthy way of life, prevention of the deceases, and literary in the sphere of pharmacy, for the people could orient in a range of the medications available. The fact is that, the health promotion issues are generally included in various public health programs are generally intended for the health promotion, nevertheless, it is not their primary aim. The aim of this paper is to review the health promotion program, arranged by the World Health Organization. The original aim of this program is to arrange the propaganda of the health way of life, and encourage people to care of their health by themselves.
Description of the Program
The name of the program is Bangkok program for Health Promotion in a Globalized World, in accordance with the Bangkok treaty, on the basis of which the program was initiated. The main aim of the program is not only to increase the amount of healthy people, but mainly to influence the minds of the people all over the world, claiming that strong health is not an inborn feature of any personality, but a result of the hard work, aimed at improving the allover health condition of every personality. Thus, in accordance with Bunton, Nettleton and Burrows (2005, p, 217), the outline for the program is the following:
The primary means of health promotion occur through developing healthy public policy that addresses the prerequisites of health such as income, housing, food security, employment, and quality working conditions. There is a tendency among public health officials and governments ‑ and this is especially the case in liberal nations such as Canada and the USA ‑ to reduce health promotion to health education and social marketing focused on changing behavioral risk factors.
The fact is that, USA and Canada are not the only countries, where the program is performed. The work of the WHO in the UK on the matters of the health promotion is also widely known within the health care organizations. The potential integrative nature of the approaches of this program are regarded to be one of the most innovative and principally new to the world health care practice, nevertheless the principles are known since the ancient times: these are the principles of staying healthy and active through the life, by living the active life.
Stakeholders
Originally, the participators and the performers of the program can not be regarded as stakeholders, as these are the countries, members to the agreement, which formed the WHO. These are the partakers in the organization itself, and these are the countries, which are concerned with the allover health levels, and health promotion allover the world. These are mainly China, the USA, Japan, European Community and Russian Federation.
Inputs
As it has been stated, the main aim of the program is to change the way, people generally think of their health, and change the principles, in accordance to which people take care of their health. As Issel (2008, p. 236) emphasizes, the key objectives of the program are the following:
Interventions aim to increase knowledge of chronic disease risk factors, to create opportunities for physical activity and healthy eating at work, to offer free smoking cessation services, to implement safety guidelines, and to create an overall structure for worksite health promotion driven by small groups of onsite coordinators.
Outcomes
If the program succeeds, the outcomes will touch upon the matters of the life style of the people. Originally, the program is aimed at the western audience, which experiences thee serious problem of hypodynamia and obesity. Thus, the success of the program will be able to trace by the increased popularity of gyms, increased demand for gym apparatus for home, sports clothes for jogging, games etc. The success of the program, and principles which are going to be implemented will cause the decrease in of the heart problems, such as cardiovascular attacks, infarcts, arrhythmia and others. Moreover, active life style will decrease the level of depressions within the populations of western countries. (O’Connor-Fleming & Parker, 2003)
Planning Model
The planning model, which was used for the regarded health promotion program is associated with the principles of strategic planning. The fact is that, it is unknown how the people would accept the offered advices. Thus, the model of planning was selected for providing the opportunity of the flexible planning, for the performers had an opportunity to react the people’s responses during the implementation of the strategy. The fact is that MAPP (Mobilizing for Action through Planning and Partnership) technology was used, as it is generally based on cooperation, while it is the key requirement of the Health Promotion program require team work. From the point of view of the approaches, which are used for this planning technique, the ideal environment will be the cooperative community, which is created with the aim of mutually advantageous cooperation and the promotion of the particular ideas for making this cooperation more fruitful, advantageous and effective.
On the other hand, there is strong necessity to mention that the strategy, which is elaborated as the basis of the program incorporates the features of the comprehensive rational planning, as the rational response, and independent promotion in various regions will be required. Thus, Americans and British will react differently on the provided information.
Conclusion
Finally, it should be emphasized that the health promotion programs are not popular nowadays, as most people prefer some particular actions only when they experience problems with health. The innovative approach of this program is to change these moods in the minds of the people, for they started to take care of their health since the young ages.
References
Bunton, R., Nettleton, S., & Burrows, R. (Eds.). (2005). The Sociology of Health Promotion: Critical Analyses of Consumption, Lifestyle, and Risk. New York: Routledge.
Issel, L. M. (2008) “Health Program Planning and Evaluation: A Practical, Systematic Approach for Community” Jones & Bartlett Publishers.
O’Connor-Fleming, M. L., & Parker, E. (2003). Health Promotion : Principles and Practice in the Australian Context /. Crows Nest, N.S.W.: Allen & Unwin.