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Helvetica Typeface and Its Use on YouTube Essay


Helvetica was developed in the year 1957, by a great designer named Max Miedinger with a contribution from Edouard Hoffmann. It is a broadly used sans-serif typeface in the whole world. Akzidenz Grotesk and other German and Swiss designs greatly influenced Helvetica. Helvetica has quite a long history. It gained its popularity in the 20th century due to the hard work of Swiss designers.

The Helvetica typeface is one of the most prominent typefaces in the world. It has been used for every communication process. It is global because it works excellent. Helvetica’s popularity in society is explained by the fact that this typeface assists in the reading process owing to the simplicity of the design.

A film is known as Helvetica on YouTube, which largely reflects on typography, and graphic design has been developed. This film reflects on the spread of one typeface as a part of a greater dialogue about its effect on everybody’s day to day life. The film assesses built-up spaces in the main cities and the population that lives within them. The film draws our attention to the design, advertising, psychology, and communication and, thus, makes us appreciate thousands of words that we come across in our daily endeavors. Helvetica is a modification of the typeface with a more structurally integrated set of heights and widths, improved legibility, punctuation marks, and spacing in numbers.

Helvetica typeface is everywhere, it spells out tax forms, labels, street signs, and company logos. Nowadays we live in a media-saturated atmosphere that exposes us to a daily stream of information. Helvetica has many fans but not everybody is a fan because some people find it dull and boring. Many people are seen to complain about the font. This is greatly reflected in many users of google chrome who are complaining, especially on the font size. Many people are actually trying to find some means to rectify the problem, with some methods being more successful while others being less.

This is also present on YouTube, where some people are seen to complain of the typography known as Helvetica neue. It is important to note that the font is entirely used on YouTube to display the options and categories present. But in essence, Helvetica is seen as a simple clear typeface that represents the word it spells out. It is important to acknowledge that Helvetica is a true work of art. Many hands drawn fonts have been created in an effort to replace Helvetica. This was especially done by postmodernists in 1970s and 80s who tried to create something less boring and, thus, came up with several hand drawn fonts which they saw as being more expressive and honest.

In conclusion, Helvetica is a true work of art that has transformed communication through lettering. Just like it is common in most text books, street signs and advertising literature, it is also present on YouTube. It is present also in almost all the electronic communication media such as mobile phones. Therefore, it is paramount to realise the weight and simplicity of the letters which this font displays. It simply draws one’s attention and, thus, it is used widely in advertisement, logos, signs, and textbooks, as indicated in the YouTube’s short film “the trailer.” Helvetica is displayed in every corner of the world and, thus, is the most popular sans-serif typography.

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IvyPanda. (2020, August 23). Helvetica Typeface and Its Use on YouTube. Retrieved from https://ivypanda.com/essays/helvetica-typeface-and-its-use-on-youtube/

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"Helvetica Typeface and Its Use on YouTube." IvyPanda, 23 Aug. 2020, ivypanda.com/essays/helvetica-typeface-and-its-use-on-youtube/.

1. IvyPanda. "Helvetica Typeface and Its Use on YouTube." August 23, 2020. https://ivypanda.com/essays/helvetica-typeface-and-its-use-on-youtube/.


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IvyPanda. "Helvetica Typeface and Its Use on YouTube." August 23, 2020. https://ivypanda.com/essays/helvetica-typeface-and-its-use-on-youtube/.

References

IvyPanda. 2020. "Helvetica Typeface and Its Use on YouTube." August 23, 2020. https://ivypanda.com/essays/helvetica-typeface-and-its-use-on-youtube/.

References

IvyPanda. (2020) 'Helvetica Typeface and Its Use on YouTube'. 23 August.

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